PENGARUH KUALITAS PELAYANAN, HARGA DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN BBM NON SUBSIDI PADA SPBU PERTAMINA PAGELARANG

Zulhuda, Farhan (2017) PENGARUH KUALITAS PELAYANAN, HARGA DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN BBM NON SUBSIDI PADA SPBU PERTAMINA PAGELARANG. S1 thesis, UNIVERSITAS MERCU BUANA - BUNCIT.

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43112320019_FARHAN ZULHUDA_01 COVER.pdf
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43112320019_FARHAN ZULHUDA_02 BAB 1.pdf
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Item Type: Thesis (S1)
NIM/NIDN Creators: 43112320019
Uncontrolled Keywords: service quality, price, brand image, buying decision
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 020 Library and Information Sciences/Perpustakaan dan Ilmu Informasi > 025 Operations, Archives, Information Centers/Operasional Perpustakaan, Arsip dan Pusat Informasi, Pelayanan dan Pengelolaan Perpustakaan > 025.2 Acquisitions and Collection Developtment/Akuisisi dan Pengembangan Koleksi Perpustakaan > 025.23 Acquisition Through Purchase/Akuisisi Melalui Pembelian
300 Social Science/Ilmu-ilmu Sosial > 320 Political dan Government Science/Ilmu Politik dan Ilmu Pemerintahan > 322 Relation of The State of Organized Groups/Hubungan Negara dengan Kelompok Sosial yang Terorganisir > 322.3 Business and Industry/Bisnis dan Industri
300 Social Science/Ilmu-ilmu Sosial > 380 Commerce, Communications, Transportation (Perdagangan, Komunikasi, Transportasi) > 386 Inland Waterway/Transportasi Pengangkutan di Daerah Pedalaman > 386.1 Economic Aspects of Production/Aspek Ekonomi Produksi
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Rifky
Date Deposited: 21 Jul 2026 07:43
Last Modified: 21 Jul 2026 07:43
URI: http://repository.mercubuana.ac.id/id/eprint/102591

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