LAILI, AMALIA NUR (2026) PENGARUH CITRA MEREK, KEPERCAYAAN MEREK, DAN KUALITAS PRODUK TERHADAP MINAT PEMBELIAN ULANG PADA AIR MINUM DALAM KEMASAN AQUA DI DKI JAKARTA. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
The objective of this study is to analyze the influence of Brand Image, Brand Trust, and Product Quality on the Intention to Repurchase AQUA bottled water in DKI Jakarta. Customers who have purchased and consumed AQUA products in the DKI Jakarta area served as the research subjects. A total of 280 samples were used in this study. A quantitative approach and a causal research design were employed. Non-probability sampling via purposive sampling was used to select the samples. A questionnaire was distributed to collect data via Google Forms, which served as the primary data source. The technique used to analyze the data was Structural Equation Modeling Modeling–Partial Least Squares (SEM-PLS) using SmartPLS 4.0. Several findings were identified, namely: (1) Brand Image has a positive and significant effect on Repurchase Intention; (2) Brand Trust has a positive and significant effect on Repurchase Intention; and (3) Product Quality has a positive and significant effect on Repurchase Intention. Keywords: Brand Image, Brand Trust, Product Quality, Repurchase Intention, AQUA. Tujuan pada penelitian ini yakni melakukan analisis mengenai pengaruh Citra Merek, Kepercayaan Merek, dan Kualitas Produk terhadap Minat Pembelian Ulang pada produk Air Minum Dalam Kemasan Aqua di DKI Jakarta. Subjek dalam penelitian ini adalah konsumen yang pernah membeli dan mengonsumsi produk Aqua di wilayah DKI Jakarta. Penelitian ini menggunakan sampel yang mencapai 280 responden dengan teknik pengambilan sampel non-probability sampling melalui pendekatan purposive sampling. Metode penelitian yang digunakan adalah pendekatan kuantitatif kausal disertai penyebaran kuesioner daring yang menjadi teknik dalam mengumpulkan data melalui. Proses yang dilakukan dalam menganalisis data menerapkan metode berupa Structural Equation Modeling berbasis Partial Least Square (SEM-PLS) dengan bantuan SmartPLS 4.0. Hasil penelitian menunjukkan bahwa (1) Citra Merek berpengaruh positif dan signifikan terhadap Minat Pembelian Ulang, (2) Kepercayaan Merek berpengaruh positif dan signifikan terhadap Minat Pembelian Ulang, dan (3) Kualitas Produk berpengaruh positif dan signifikan terhadap Minat Pembelian Ulang. Kata Kunci: Citra Merek, Kepercayaan Merek, Kualitas Produk, Minat Pembelian Ulang, Aqua.
| Item Type: | Thesis (S1) |
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| NIM/NIDN Creators: | 43122010066 |
| Uncontrolled Keywords: | Citra Merek, Kepercayaan Merek, Kualitas Produk, Minat Pembelian Ulang, Aqua. |
| Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.6 Quality Management/Manajemen Kualitas 700 Arts/Seni, Seni Rupa, Kesenian > 730 Plastic Arts and Sculpture/Seni Plastik dan Seni Patung > 739 Art Metalwork/Seni Logam, Kerajinan Logam > 739.4 Iron Art Works/Seni Logam Besi > 739.48 Products/Produk |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | khalimah |
| Date Deposited: | 15 Jul 2026 01:10 |
| Last Modified: | 15 Jul 2026 01:10 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/102416 |
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