PENGARUH HEALTH CONSCIOUSNESS, ECOLOGICAL MOTIVES, DAN ENVIRONMENTAL KNOWLEDGE TERHADAP PURCHASE INTENTION PADA PRODUK GREEN COSMETICS

KHASANAH, SHOFIYATUN (2026) PENGARUH HEALTH CONSCIOUSNESS, ECOLOGICAL MOTIVES, DAN ENVIRONMENTAL KNOWLEDGE TERHADAP PURCHASE INTENTION PADA PRODUK GREEN COSMETICS. S1 thesis, Universitas Mercu Buana Jakarta - Menteng.

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Abstract

Penelitian ini bertujuan untuk menguji pengaruh health consciousness, ecological motives, dan environmental knowledge terhadap purchase intention pada produk green cosmetics. Objek penelitian ini adalah masyarakat yang berdomisili di Jakarta dan memiliki niat untuk membeli produk green cosmetics. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik pengambilan sampel purposive sampling. Jumlah sampel yang digunakan dalam penelitian ini sebanyak 195 responden. Pengumpulan data dilakukan melalui survei dengan menggunakan kuesioner sebagai instrumen penelitian. Data yang diperoleh dianalisis menggunakan metode Structural Equation Modeling (SEM) berbasis Partial Least Squares (PLS) dengan bantuan perangkat lunak SmartPLS 4.0. Hasil penelitian menunjukkan bahwa health consciousness, ecological motives, dan environmental knowledge berpengaruh positif dan signifikan terhadap purchase intention pada produk green cosmetics. Kata Kunci: Health Consciousness, Ecological Motives, Environmental Knowledge, Purchase Intention

Item Type: Thesis (S1)
NIM/NIDN Creators: 43122010191
Uncontrolled Keywords: Health Consciousness, Ecological Motives, Environmental Knowledge, Purchase Intention
Subjects: 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.5 Management of Production/Manajemen Produksi
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: MARISA ANGGRENI BR BANGUN
Date Deposited: 11 Jul 2026 01:57
Last Modified: 11 Jul 2026 01:57
URI: http://repository.mercubuana.ac.id/id/eprint/102374

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