PENGARUH GREEN PRODUCT QUALITY, GREEN BRAND IMAGE DAN E-WOM TERHADAP CUSTOMER LOYALTY DENGAN MEDIASI TRUST PADA PRODUK KEMASAN UNILEVER

YUWANTI, DESTIYANA (2023) PENGARUH GREEN PRODUCT QUALITY, GREEN BRAND IMAGE DAN E-WOM TERHADAP CUSTOMER LOYALTY DENGAN MEDIASI TRUST PADA PRODUK KEMASAN UNILEVER. S2 thesis, UNIVERISTAS MERCU BUANA - BUNCIT.

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Item Type: Thesis (S2)
NIM/NIDN Creators: 55121110119
Uncontrolled Keywords: Green Product Quality, Green Brand Image, e-WOM, Green Customer Loyalty dan Trust
Subjects: 400 Language/Bahasa > 400. Language/Bahasa > 406 Organizations and management/Organisasi dan Manajemen
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 657 Accounting/Akuntansi > 657.9 Accounting for Specific Kinds of Organizations/Akuntansi untuk Jenis Organisasi Tertentu > 657.95 Corporations/Perusahaan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.5 Management of Production/Manajemen Produksi
700 Arts/Seni, Seni Rupa, Kesenian > 730 Plastic Arts and Sculpture/Seni Plastik dan Seni Patung > 739 Art Metalwork/Seni Logam, Kerajinan Logam > 739.4 Iron Art Works/Seni Logam Besi > 739.48 Products/Produk
Divisions: Pascasarjana > Magister Manajemen
Depositing User: Rifky
Date Deposited: 23 May 2026 05:05
Last Modified: 23 May 2026 05:05
URI: http://repository.mercubuana.ac.id/id/eprint/102205

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