PENGARUH ENVIRONMENT AWARENESS, BEHAVIORAL CONTROL DAN GOVERNMENT POLICY TERHADAP PURCHASE INTENTION KENDARAAN LISTRIK

ARIYANTO, SATRIO MUHAMMAD (2025) PENGARUH ENVIRONMENT AWARENESS, BEHAVIORAL CONTROL DAN GOVERNMENT POLICY TERHADAP PURCHASE INTENTION KENDARAAN LISTRIK. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study aims to examine and analyze the influence of Environmental Awareness, Behavioral Control, and Government Policy on the Purchase Intention of Electric Vehicles. The research population focuses on car drivers who are aware of and intend to purchase electric cars in Jakarta. The sampling method employed purposive sampling, with a total of 190 respondents. This research is quantitative in nature, and data were collected through surveys using questionnaires as the research instrument, applying an ordinal scale. The data analysis method was conducted using Partial Least Squares (PLS). The results of this study demonstrate that Environmental Awareness has a positive and significant effect on the Purchase Intention of electric vehicles, Behavioral Control has a positive and significant effect on the Purchase Intention of electric vehicles, and Government Policy has a positive and significant effect on the Purchase Intention of electric vehicles. Keywords: Environment Awareness, Behavioral Control, Government Policy, Purchase Intention, Electric Vehicle. Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh Environment Awareness, Behavioral Control dan Government Policy terhadap Purchase Intention Kendaraan Listrik. Populasi penelitian ini berfokus pada pengendara mobil yang mengetahui dan memiliki niat untuk membeli Mobil Listrik di Jakarta. Metode penentuan sampel menggunakan teknik purposive sample dengan jumlah sampel yang digunakan sebanyak 190 responden. Penelitian ini bersifat kuantitatif dengan metode pengumpulan data menggunakan metode survei, dengan instrumen penelitian kuesioner menggunakan skala Ordinal sebagai alat penelitian kuesioner, dengan metode analisis data yang diolah dengan menggunakan Partial Least Square. Hasil penelitian ini membuktikan bahwa Environment Awareness berpengaruh positif dan signifikan terhadap Purchase Intention kendaraan listrik, Behavioral Control berpengaruh positif dan signifikan terhadap Purchase Intention kendaraan listrik, dan Government Policy berpengaruh positif dan signifikan terhadap Purchase Intention kendaraan listrik. Kata Kunci: Environment Awareness, Behavioral Control, Government Policy, Purchase Intention, Kendaraan Listri

Item Type:	Thesis (S1)
Call Number CD:	FE/MJ. 26 011
NIM/NIDN Creators:	43121010299
Uncontrolled Keywords:	Environment Awareness, Behavioral Control, Government Policy, Purchase Intention, Kendaraan Listrik
Subjects:	100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 155 Differential and Developmental Psychology/Psikologi Diferensial dan Psikologi Perkembangan > 155.9 Environmental Psychology/Psikologi Lingkungan 500 Natural Science and Mathematics/Ilmu-ilmu Alam dan Matematika > 530 Physics/Fisika > 537 Electricity/Fisika Listrik > 537.1 Theories of Electricity/Teori tentang Kelistrikan 600 Technology/Teknologi > 620 Engineering and Applied Operations/Ilmu Teknik dan operasi Terapan > 628 Sanitary Engineering and Environmental Protection Engineering/Rekayasa Sanitasi dan Teknik Perlindungan Lingkungan, Teknik Lingkungan
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	khalimah
Date Deposited:	01 Apr 2026 02:06
Last Modified:	01 Apr 2026 02:06
URI:	http://repository.mercubuana.ac.id/id/eprint/101843

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