PENGARUH HUMOR SEBAGAI SINYAL NILAI PASANGAN PADA PROFILE ONLINE DATING TERHADAP KETERTARIKAN ROMANTIS PADA MAHASISWA PENGGUNA APLIKASI KENCAN (BUMBLE)

AZHARA, KANAYA (2026) PENGARUH HUMOR SEBAGAI SINYAL NILAI PASANGAN PADA PROFILE ONLINE DATING TERHADAP KETERTARIKAN ROMANTIS PADA MAHASISWA PENGGUNA APLIKASI KENCAN (BUMBLE). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

The development of online dating applications has transformed how individuals form romantic attraction, one of which is through the use of humor in user profiles. This study aims to examine the effect of humor as a mate value signal in online dating profiles on romantic attraction among university students who use dating applications. This research employed a quantitative approach using a quasiexperimental posttest-only control group design. A total of 200 university students aged 18–25 years who were users of Bumble and Tinder participated in this study and were divided into an experimental group (profiles with humor) and a control group (profiles without humor). The stimuli consisted of online dating profiles that had undergone content validation through expert judgment. Romantic attraction was measured using the Interpersonal Attraction Scale (IAS). Data were analyzed using the Mann–Whitney U test due to non-normal data distribution. The results indicated a significant difference in romantic attraction between the experimental and control groups. However, based on the mean rank values, the control group demonstrated higher romantic attraction compared to the experimental group. These findings suggest that the presence of humor in online dating profiles does not consistently enhance romantic attraction. Additional analyses showed no significant differences in romantic attraction based on the duration of dating application use or prior experience with dating applications. This study contributes to the understanding of humor as a mate value signal in digital romantic interactions and highlights the importance of considering contextual factors, types of humor, and audience characteristics when presenting humor in online dating profiles. Keywords: humor, mate value signal, romantic attraction, online dating, university students Perkembangan aplikasi kencan daring telah mengubah cara individu membangun ketertarikan romantis, salah satunya melalui penyajian humor pada profil pengguna. Penelitian ini bertujuan untuk menguji pengaruh humor sebagai sinyal nilai pasangan pada profil online dating terhadap ketertarikan romantis pada mahasiswa pengguna aplikasi kencan daring. Penelitian menggunakan pendekatan kuantitatif dengan desain quasi-eksperimen posttest-only control group design. Partisipan penelitian berjumlah 200 mahasiswa berusia 18–25 tahun yang merupakan pengguna aplikasi Bumble dan Tinder, yang dibagi ke dalam kelompok eksperimen (profil dengan humor) dan kelompok kontrol (profil tanpa humor). Stimulus berupa profil online dating yang telah melalui proses validasi isi oleh ahli melalui metode expert judgment. Variabel ketertarikan romantis diukur menggunakan Interpersonal Attraction Scale (IAS). Data dianalisis menggunakan uji Mann–Whitney U karena distribusi data tidak memenuhi asumsi normalitas. Hasil analisis menunjukkan bahwa terdapat perbedaan tingkat ketertarikan romantis antara kelompok eksperimen dan kelompok kontrol. Namun, berdasarkan nilai mean rank, kelompok kontrol menunjukkan tingkat ketertarikan romantis yang lebih tinggi dibandingkan kelompok eksperimen. Temuan ini mengindikasikan bahwa keberadaan humor dalam profil online dating tidak selalu meningkatkan ketertarikan romantis secara konsisten. Analisis tambahan menunjukkan bahwa tidak terdapat perbedaan ketertarikan romantis berdasarkan durasi maupun pengalaman penggunaan aplikasi kencan daring. Penelitian ini memberikan kontribusi dalam memahami peran humor sebagai sinyal nilai pasangan dalam konteks interaksi romantis digital serta menekankan pentingnya mempertimbangkan konteks, jenis humor, dan karakteristik audiens dalam penyajian humor pada profil online dating. Kata kunci: humor, sinyal nilai pasangan, ketertarikan romantis, online dating, mahasiswa

Item Type: Thesis (S1)
NIM/NIDN Creators: 46122010100
Uncontrolled Keywords: humor, sinyal nilai pasangan, ketertarikan romantis, online dating, mahasiswa
Subjects: 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi
100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 152 Sensory Perception, Movement, Emotions, Physiological Drives/Psikologi Fisiologis > 152.4 Emotions and Feeling/Emosi dan Perasaan > 152.43 Wit and Humor/Akal dan Humor
Divisions: Fakultas Psikologi > Psikologi
Depositing User: khalimah
Date Deposited: 16 Mar 2026 02:40
Last Modified: 16 Mar 2026 02:40
URI: http://repository.mercubuana.ac.id/id/eprint/101663

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