HIDAYAH, NUR (2026) RESEPSI KHALAYAK TERHADAP FENOMENA 'CANCEL CULTURE' DALAM KONTROVERSI ABIDZAR AL-GHIFARI PADA FILM REMAKE BUSINESS PROPOSAL. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
The phenomenon of cancel culture has increasingly functioned as a form of social sanction that affects both the public reception of a film and the image of public figures involved. This study is motivated by the emergence of public backlash on social media triggered by controversial statements made by the lead actor of the film remake Business Proposal, Abidzar Al-Ghifari. His statements during the film’s promotional activities were perceived by the public as showing a lack of respect toward the values of the original work. These reactions became contributing factors to the negative public reception of the film as a tangible impact of cancel culture. This research draws upon six relevant previous studies as a theoretical foundation for understanding the phenomenon under investigation. The study employs Stuart Hall’s encoding–decoding reception analysis to examine how audiences interpret the controversy surrounding the actor and its impact on the reception of the film remake Business Proposal. The purpose of this study is to explore audience reception of cancel culture in the context of the film remake Business Proposal. This research adopts a descriptive qualitative method with a reception analysis approach based on Stuart Hall’s framework and a constructivist paradigm. Data were collected through indepth interviews with five informants who are fans of Korean dramas and are familiar with the development of the cancel culture phenomenon surrounding the film. The findings show that although informants held different reception positions toward the controversy surrounding the lead actor, most audiences were positioned within a dominant-hegemonic reading. Cancel culture was understood as a logical consequence of the actor’s behavior, which contributed to a decline in audience interest in the film remake Business Proposal. The conclusion of this study indicates that cancel culture operates as a form of social sanction in the digital space that has a direct impact on the reception of the film remake Business Proposal. These findings highlight the importance of maintaining ethical public communication and managing reputation, particularly for actors and production houses involved in film adaptations with high audience expectations. Keywords: Cancel culture, Film remake, Reception analysis, Stuart Hall, A Business Proposal Fenomena cancel culture saat ini menjadi bentuk sanksi sosial yang berdampak pada penerimaan sebuah karya film maupun citra seorang public figure. penelitian ini dilatarbelakangi oleh munculnya gerakan pembatalan publik di media sosial yang dipicu oleh kontroversi pernyataan aktor utama film remake Business Proposal Abidzar Al-Ghifari yang dianggap tidak menghargai nilai karya asli film tersebut saat melakukan promosi film remake Business Proposal. faktor-faktor yang menjadi penyebab pembatalan tersebut menjadi aspek yang mempengaruhi buruknya penerimaan film di mata publik sebagai dampak nyata dari tindakan cancel culture dari publik. Penelitian ini merujuk pada enam penelitian terdahulu yang relevan sebagai landasan dalam memahami fenomena yang dikaji. Penelitian ini menerapkan analisis resepsi model encoding-decoding dari Stuart Hall untuk menganalisis bagaimana khalayak memaknai kontroversi aktor Abidzar serta dampaknya terhadap penerimaan film remake Business Proposal. Penelitian ini bertujuan untuk mengetahui resepsi khalayak terhadap fenomena ‘cancel culture' pada film remake Business Proposal, menggunakan metode penelitian deskriptif-kualitatif pendekatan analisis resepsi Stuart Hall dengan paradigma konstruktivis, dan dilakukan melalui teknik wawancara mendalam terhadap lima orang informan yang merupakan penggemar drama Korea yang juga mengetahui perkembangan fenomena cancel culture pada film remake Business Proposal. Hasil penelitian menunjukkan bahwa meskipun informan memiliki posisi resepsi yang beragam terhadap kontroversi aktor utama, mayoritas audiens berada pada posisi dominan hegemonik. Audiens memaknai cancel culture sebagai konsekuensi logis atas perilaku aktor yang berdampak pada menurunnya minat menonton film remake Business Proposal. Kesimpulan dari penelitian ini menunjukkan bahwa fenomena cancel culture berfungsi sebagai bentuk sanksi sosial di ruang digital yang memberikan dampak nyata terhadap penerimaan film remake Business Proposal. Penelitian ini menegaskan pentingnya etika komunikasi publik dan pengelolaan reputasi aktor serta rumah produksi, khususnya dalam produksi film adaptasi yang memiliki ekspektasi tinggi dari khalayak. Kata Kunci: Cancel culture, Film Remake, Analisis Resepsi, Teori Decoding Stuart Hall, A Business Proposal
| Item Type: | Thesis (S1) |
|---|---|
| NIM/NIDN Creators: | 44222010269 |
| Uncontrolled Keywords: | Cancel culture, Film Remake, Analisis Resepsi, Teori Decoding Stuart Hall, A Business Proposal |
| Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan 700 Arts/Seni, Seni Rupa, Kesenian > 790 Recreational and Performing Arts/Olah Raga dan Seni Pertunjukan > 791 Public Performances/Pertunjukan Umum > 791.4 Motion Pictures, Radio, Television/Gambar Gerak, Radio, Televisi > 791.43 Motion Pictures, Movies, Cinema/Bioskop, Movie, Film Hiburan, Sinema |
| Divisions: | Fakultas Ilmu Komunikasi > Hubungan Masyarakat |
| Depositing User: | khalimah |
| Date Deposited: | 20 Feb 2026 03:36 |
| Last Modified: | 20 Feb 2026 03:36 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/101037 |
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