Badawi, Selvyana (2025) PENGARUH ATTITUDE, SUBJECTIVE NORMS, PERCEIVED BEHAVIORAL CONTROL, DAN ENVIRONMENTAL AWARENESS TERHADAP PURCHASE INTENTION TUMBLER CORKCICLE ( Studi pada Generasi Z di Jakarta ). S1 thesis, Universitas Mercu Buana Jakarta - Menteng.
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Abstract
Penelitian ini bertujuan untuk mengetahui pengaruh attitude, subjective norms, perceived behavioral control, dan environmental awareness terhadap purchase intention tumbler merek Corkcicle pada Generasi Z di Jakarta. Latar belakang penelitian ini dilandasi oleh meningkatnya kesadaran akan pentingnya gaya hidup ramah lingkungan di kalangan generasi muda. Penelitian ini menggunakan pendekatan kuantitatif dengan metode Partial Least Squares Structural Equation Modeling (PLS-SEM) untuk menganalisis data yang dikumpulkan dari 150 responden melalui kuesioner daring. Variabel bebas dalam penelitian ini adalah attitude, subjective norms, perceived behavioral control, dan environmental awareness, sedangkan variabel terikatnya adalah purchase intention. Hasil analisis menunjukkan bahwa attitude, subjective norms, perceived behavioral control, environmental awareness berpengaruh positif dan signifikan terhadap purchase intention tumbler Corkcicle. This study aims to determine the influence of attitudes, subjective norms, perceived behavioral control, and environmental awareness on the purchase intention of the Corkcicle tumbler brand among Generation Z in Jakarta. The background of this study is based on the increasing awareness of the importance of an environmentally friendly lifestyle among the younger generation. This study uses a quantitative approach with the Partial Least Squares Structural Equation Modeling (PLS-SEM) method to analyze data collected from 150 respondents through a questionnaire. The independent variables in this study are attitudes, subjective norms, perceived behavioral control, and environmental awareness, while the dependent variable is purchase intention. The results of the analysis show that attitudes, subjective norms, perceived behavioral control, and environmental awareness have a positive and significant effect on the purchase intention of the Corkcicle tumbler.
| Item Type: | Thesis (S1) |
|---|---|
| NIM/NIDN Creators: | 43121120062 |
| Uncontrolled Keywords: | Attitude, Environmental Awareness, Purchase Intention, Perceived Behavioral Control, Subjective Norms Attitude, Environmental Awareness, Purchase Intention, Perceived Behavioral Control, Subjective Norm |
| Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | ARDIFTA DWI AFRIANI |
| Date Deposited: | 09 Feb 2026 01:25 |
| Last Modified: | 09 Feb 2026 01:25 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/100861 |
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