PENGARUH BRAND IMAGE, CELEBRITY ENDORSER DAN CONSUMER TRUST TERHADAP PURCHASE INTENTION PADA KOSMETIK BERLABEL HALAL WARDAH (Studi Kasus di Matahari Mall Taman Anggrek)

Anggraini, Dwi (2015) PENGARUH BRAND IMAGE, CELEBRITY ENDORSER DAN CONSUMER TRUST TERHADAP PURCHASE INTENTION PADA KOSMETIK BERLABEL HALAL WARDAH (Studi Kasus di Matahari Mall Taman Anggrek). S1 thesis, Universitas Mercu Buana.

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Item Type: Thesis (S1)
Call Number CD: FE/MJ. 15 162
NIM/NIDN Creators: 43110010141
Uncontrolled Keywords: Brand Image, Celebrity Endorser, Consumer Trust, dan Purchase Intention
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Admin Perpus UMB
Date Deposited: 02 Sep 2015 11:54
Last Modified: 26 May 2026 07:27
URI: http://repository.mercubuana.ac.id/id/eprint/10063

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