PENGARUH KUALITAS PRODUK, PERSEPSI HARGA DAN PROMOSI TERHADAP MINAT BELI ULANG SMARTPHONE SAMSUNG (Studi pada Pengguna Samsung di Jabodetabek)

TSAURI, MUHAMMAD SHOFWAN (2025) PENGARUH KUALITAS PRODUK, PERSEPSI HARGA DAN PROMOSI TERHADAP MINAT BELI ULANG SMARTPHONE SAMSUNG (Studi pada Pengguna Samsung di Jabodetabek). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Product quality, price perception, and the impact of promotion on repurchase intention are the variables that this study seeks to identify. Using purposive sampling, 145 samples were acquired from the community of customers in Greater Jakarta who used Samsung smartphones. A questionnaire survey of Samsung smartphone users in Jabodetabek was utilized to gather the data. The researchers in this study used Partial Least Square to analyze the data. There was a favorable and statistically significant relationship between product quality, price perception, and repurchase intention, as well as between promotion and repurchase intention, according to the study's findings. Keywords : Product Quality, Price Perception, Promotion, Repurchase Intention Kualitas produk, persepsi harga, dan dampak promosi terhadap niat pembelian ulang merupakan variabel yang ingin diidentifikasi dalam studi ini. Dengan menggunakan sampling purposif, 145 sampel diperoleh dari komunitas pelanggan di Jakarta Raya yang menggunakan smartphone Samsung. Survei kuesioner terhadap pengguna smartphone Samsung di Jabodetabek digunakan untuk mengumpulkan data. Para peneliti dalam studi ini menggunakan Partial Least Square untuk menganalisis data. Menurut temuan studi, terdapat hubungan yang positif dan secara statistik signifikan antara kualitas produk, persepsi harga, dan niat pembelian ulang, serta antara promosi dan niat pembelian ulang. Kata Kunci : Kualitas Produk, Persepsi Harga, Promosi, Minat Beli Ulang

Item Type:	Thesis (S1)
NIM/NIDN Creators:	43121010349
Uncontrolled Keywords:	Kualitas Produk, Persepsi Harga, Promosi, Minat Beli Ulang
Subjects:	600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.6 Quality Management/Manajemen Kualitas 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	khalimah
Date Deposited:	20 Nov 2025 04:38
Last Modified:	20 Nov 2025 04:38
URI:	http://repository.mercubuana.ac.id/id/eprint/100181

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