NIVIERA, NARIESMA (2025) PENGARUH PENGETAHUAN PAJAK, KESADARAN PAJAK, DAN MOTIVASI WAJIB PAJAK TERHADAP KEPATUHAN PEMBAYARAN PAJAK BUMI DAN BANGUNAN (Studi Kasus Pada Masyarakat Wajib Pajak Di Kelurahan Cempaka Putih Timur Jakarta Pusat). S1 thesis, Universitas Mercu Buana Jakarta - Menteng.
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Abstract
Tujuan penelitian ini adalah untuk mengetahui pengaruh motivasi wajib pajak, kesadaran pajak, dan pengetahuan pajak terhadap kepatuhan pembayaran pajak bumi dan bangunan. Data primer yang digunakan adalah data seluruh populasi wajib pajak di Kelurahan Cempaka Putih Timur, Jakarta Pusat. Pengambilan sampel dilakukan dengan teknik accidental sampling menggunakan rumus Slovin, sehingga diperoleh sampel sebanyak 100 responden. Metode analisis Partial Least Squares–Structural Equation Modeling (PLS-SEM) digunakan dalam metodologi kuantitatif penelitian ini. Hasil penelitian menunjukkan bahwa pengetahuan pajak, kesadaran pajak, dan motivasi wajib pajak berpengaruh positif terhadap kepatuhan pajak bumi dan bangunan.The purpose of this study was to determine the effect of taxpayer motivation, tax awareness, and tax knowledge on land and building tax compliance. The primary data used was data from the entire taxpayer population in Cempaka Putih Timur Village, Central Jakarta. Sampling was conducted using an accidental sampling technique using the Slovin formula, resulting in a sample of 100 respondents. The Partial Least Squares–Structural Equation Modeling (PLS-SEM) analysis method was used in this study's quantitative methodology. The results indicate that tax knowledge, tax awareness, and taxpayer motivation have a positive effect on land and building tax compliance.
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