Anggraini, Dwi (2015) PENGARUH BRAND IMAGE, CELEBRITY ENDORSER DAN CONSUMER TRUST TERHADAP PURCHASE INTENTION PADA KOSMETIK BERLABEL HALAL WARDAH (Studi Kasus di Matahari Mall Taman Anggrek). S1 thesis, Universitas Mercu Buana.
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| Item Type: | Thesis (S1) |
|---|---|
| Call Number CD: | FE/MJ. 15 162 |
| NIM/NIDN Creators: | 43110010141 |
| Uncontrolled Keywords: | Brand Image, Celebrity Endorser, Consumer Trust, dan Purchase Intention |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Admin Perpus UMB |
| Date Deposited: | 02 Sep 2015 11:54 |
| Last Modified: | 12 Apr 2022 12:56 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/10063 |
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