Items where Author is "Wiatmana, Alain D"

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Thesis

Wiatmana, Alain D (2012) PERSEPSI KONSUMEN TERHADAP UNSUR BAURAN PEMASARAN DAN BRAND EQUITY DALAM MEMPENGARUHI KEPUTUSAN PEMBELIAN PRODUK PRIVATE LABEL CARREFOUR. S2 thesis, Universitas Mercu Buana Jakarta-Menteng.

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