Items where Author is "WIDJAYA, OEY HANNES"

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Thesis

WIDJAYA, OEY HANNES (2015) PENGARUH SELEBRITI ENDORSER, ASOSIASI MEREK, KEPERIBADIAN MEREK, DAN KARAKTERISTIK PRODUK TERHADAP INTENSI PEMBELIAN PADA IKLAN TOP KOPI VERSI IWAN FALS. S2 thesis, Universitas Mercu Buana Jakarta-Menteng.

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