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TUKIDJO, YULI VEGA (2017) PENGARUH BRAND AWARENESS, PERCEIVED QUALITY, BRAND ASSOCIATION, dan BRAND LOYALTY TERHADAP BRAND EQUITY PADA PERUSAHAAN BOUTIQUE BAKERY (Studi Kasus Pada Konsumen BreadLife, PT. Dunia Makmur Jaya di Jakarta Selatan). S1 thesis, Universitas Mercu Buana Jakarta.