Items where Author is "Rahayu, Siti"

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Rahayu, Siti (2007) Pengaruh kredibilitas endorser selebritis iklan sabun lux di televisi terhadap citra merek (versi"empat bintang lux di dalam pesawat). S1 thesis, Universitas Mercu Buana.

Rahayu, Siti (2006) PENGARUH KREDIBILITAS ENDORSER SELEBRITIS IKLAN SABUN LUX DI TELEVISI TERHADAP CITRA MEREK (Versi “Empat Bintang Lux Di Dalam Pesawat”). S1 thesis, Universitas Mercu Buana Jakarta.

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