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PUTRA, FERY ADE (2021) ANALISA EFEKTIFITAS BRAND COMMUNICATION OF PROJECT MOM AND BABY UNIVERSE DI TOKO RAJA SUSU DALAM MENCIPTAKAN BRAND AWARENESS, SHOPPER SATISFACTION DAN REPURCHASE INTENTION TERHADAP KONSUMEN PRODUK DANONE SPECIALIZED NUTRITION. S2 thesis, Universitas Mercu Buana Jakarta.