Items where Author is "Nurbaeti, Ismayani"

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Thesis

Nurbaeti, Ismayani (2016) PENGARUH KELOMPOK REFERENSI DAN ATRIBUT PRODUK TERHADAP PERPINDAHAN MEREK DAN DAMPAKNYA PADA LOYALITAS MEREK PENGGUNA APLIKASI PESAN INSTAN WHATSAPP (Studi Kasus Pada Pengguna WhatsApp Pada Mahasiswa di Daerah Jakarta Barat ). S1 thesis, Universitas Mercu Buana.

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