Items where Author is "LIE, LIEM HEN"

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Thesis

LIE, LIEM HEN (2008) ANALISA PENGARUH FAKTOR-FAKTOR EKUITAS MEREK BERDASARKAN PELANGGAN TERHADAP PEMBELIAN ULANG MEREK (Studi Kasus Pada Produk Telepon Seluler Merek Nokia, Motorola, dan Sony Ericsson di Kota Serang). S2 thesis, Universitas Mercu Buana Jakarta-Menteng.

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