Items where Author is "KUSUMA, ILHAM NUR FACHRI"

Thesis

KUSUMA, ILHAM NUR FACHRI (2024) PENGARUH WILLINGNESS TO PAY, CUSTOMER PERCEIVED VALUE DAN DIGITAL MARKETING STRATEGY TERHADAP PURCHASE DECISION YANG DIMEDIASI CUSTOMER TRUST PADA BRAND HOME APPLIANCES. S2 thesis, Universitas Mercu Buana - Menteng.