Items where Author is "KHAKIM, LUKMAN"

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Thesis

KHAKIM, LUKMAN (2025) PENGARUH BRAND EQUITY TERHADAP LOYALITAS PENGGUNA CHATGPT DI KALANGAN MAHASISWA (Survei Pada Mahasiswa Magister Ilmu Komunikasi di Universitas X). S2 thesis, Universitas Mercu Buana Jakarta.

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