Items where Author is "IRAWAN, NOVIDA"

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IRAWAN, NOVIDA (2010) PENGARUH DAYA TARIK PESAN DALAM KEMASAN PRODUK TERHADAP EKUITAS MEREK DAN KEPUTUSAN PEMBELIAN (Studi Mengenai Kemasan Botol Permen Lotte Xylitol di Carrefour Lebak Bulus Jakarta Selatan). S2 thesis, Universitas Mercu Buana Jakarta-Menteng.

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