Items where Author is "DWIHAPSARI, ESTER RATIH"

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DWIHAPSARI, ESTER RATIH (2016) PENGARUH POSITIONING, DIFERENSIASI DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN BUKU MIMPI SEJUTA DOLAR DENGAN PROMOSI SEBAGAI VARIABEL INTERVENING (Studi Kasus pada Toko Buku Gramedia Regional 1 Jakarta). S1 thesis, Universitas Mercu Buana Bekasi.

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