Items where Author is "BRILLIANTO, AMAL"

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Thesis

BRILLIANTO, AMAL (2016) PENGARUH ADVERTISING, MEDIA SOSIAL DAN BANDWAGON EFFECT TERHADAP INTENSI MENONTON MELALUI BRAND EQUITY (STUDI KASUS PERSEPSI KONSUMEN TERHADAP GLOBALTV INDONESIA). S2 thesis, Universitas Mercu Buana Jakarta - Menteng.

BRILLIANTO, AMAL (2008) STRATEGI REDAKSI TAYANGAN INFOTAINMENT CEK&RICEK DALAM MEMPERTAHANKAN RATING DAN SHARE (PERIODE NOVEMBER 2007). S1 thesis, Universitas Mercu Buana Jakarta.

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