HATI, ELYANA (2025) FAKTOR-FAKTOR YANG MEMPENGARUHI INVESTASI BERKELANJUTAN PADA APLIKASI INVESTASI DI INDONESIA. S2 thesis, Universitas Mercu Buana Jakarta.
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Abstract
This study aims to analyze the factors influencing sustainable investment in digital investment applications in Indonesia. The independent variables consist of risk preference and investment horizon, while income, gender, and age are included as moderating variables. The research population comprises 479 students of the Master of Management program, employee class, at Universitas Mercu Buana, with a final sample of 85 respondents who fully completed the questionnaire. A quantitative research method was employed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results reveal that risk preference and investment horizon positively affect sustainable investment. However, demographic variables such as income, gender, and age do not moderate the effect of risk preference or investment horizon on sustainable investment. These findings indicate that behavioral factors are more influential than socio-demographic characteristics in shaping sustainable investment decisions. The study contributes to the body of literature on sustainable finance in Indonesia and provides practical implications for regulators and digital investment platforms to foster broader participation in sustainable investment products. Keywords: Sustainable investment, risk preference, investment horizon, income, gender, age, PLS-SEM Penelitian ini bertujuan untuk menganalisis faktor-faktor yang memengaruhi investasi berkelanjutan pada aplikasi investasi di Indonesia. Variabel independen yang digunakan adalah preferensi risiko dan horizon investasi, sedangkan pendapatan, jenis kelamin, dan usia digunakan sebagai variabel moderasi. Populasi penelitian adalah mahasiswa Program Magister Manajemen kelas karyawan Universitas Mercu Buana Angkatan dengan total 479 orang, dan sampel penelitian terdiri atas 85 responden yang mengisi kuesioner secara lengkap. Metode penelitian yang digunakan adalah kuantitatif dengan teknik analisis Partial Least Squares Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa preferensi risiko dan horizon investasi berpengaruh positif terhadap investasi berkelanjutan. Namun demikian, variabel demografis berupa pendapatan, jenis kelamin, dan usia tidak terbukti memoderasi pengaruh preferensi risiko maupun horizon investasi terhadap investasi berkelanjutan. Temuan ini menegaskan bahwa faktor perilaku lebih dominan dibandingkan faktor sosiodemografis dalam menentukan keputusan investasi berkelanjutan. Penelitian ini memberikan kontribusi bagi literatur keuangan berkelanjutan di Indonesia serta implikasi praktis bagi regulator dan penyedia aplikasi investasi digital untuk meningkatkan partisipasi masyarakat pada produk investasi berkelanjutan. Kata Kunci: Investasi berkelanjutan, preferensi risiko, horizon investasi, pendapatan, jenis kelamin, usia, PLS-SEM
| Item Type: | Thesis (S2) |
|---|---|
| Call Number CD: | CD/551. 25 124 |
| NIM/NIDN Creators: | 55123110107 |
| Uncontrolled Keywords: | Investasi berkelanjutan, preferensi risiko, horizon investasi, pendapatan, jenis kelamin, usia, PLS-SEM |
| Subjects: | 300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 305 Social Groups/Kelompok-kelompok Sosial > 305.3 Gender/Jenis Kelamin 300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi 300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi > 332 Financial Economics, Finance/Ekonomi Keuangan dan Finansial, Ekonomi Biaya dan Pembiayaan > 332.6 Investment/Investasi |
| Divisions: | Pascasarjana > Magister Manajemen |
| Depositing User: | khalimah |
| Date Deposited: | 28 Oct 2025 02:47 |
| Last Modified: | 28 Oct 2025 02:47 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/99883 |
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