ANALISIS PENERAPAN SCOR MODEL UNTUK PENGUKURAN KINERJA GREEN SUPPLY CHAIN MANAGEMENT: STUDI KASUS PERUSAHAAN PT. BALI TOWERINDO SENTRA TBK DALAM INDUSTRI TELEKOMUNIKASI JASA LAYANAN INTERNET FIBER TO THE HOME (FTTH)

NURCAHYADI, DEDY (2025) ANALISIS PENERAPAN SCOR MODEL UNTUK PENGUKURAN KINERJA GREEN SUPPLY CHAIN MANAGEMENT: STUDI KASUS PERUSAHAAN PT. BALI TOWERINDO SENTRA TBK DALAM INDUSTRI TELEKOMUNIKASI JASA LAYANAN INTERNET FIBER TO THE HOME (FTTH). S2 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study analyzes the implementation of the Supply Chain Operations Reference (SCOR) Model in measuring the performance of Green Supply Chain Management (GSCM) at PT Bali Towerindo Sentra Tbk, focusing on the Fiber to the Home (FTTH) service in the telecommunications industry. The research employs a quantitative approach, collecting primary data through surveys and interviews with company management and operational teams, complemented by secondary data from company reports and industry publications. Performance measurement is based on SCOR’s five core attributes—reliability, responsiveness, agility, cost, and asset management—integrated with green supply chain principles, including waste reduction, energy efficiency, and environmentally friendly practices. The results show that the company demonstrates strong reliability and responsiveness in service delivery, supported by efficient inventory management and optimized resource utilization. However, continuous improvement in agility and green innovation is essential to strengthen competitiveness in a dynamic market. The integration of SCOR and GSCM provides a comprehensive framework for evaluating operational effectiveness while aligning with sustainability goals. This study highlights the strategic role of green supply chain performance measurement in enhancing customer satisfaction, operational excellence, and environmental responsibility within the FTTH telecommunications sector. Keywords: SCOR Model, Green Supply Chain Management, Supply Chain, Sustainability, Operational Efficiency, Environmental Sustainability Penelitian ini menganalisis penerapan Supply Chain Operations Reference (SCOR) Model dalam kerangka Green Supply Chain Management (GSCM) pada PT Bali Towerindo Sentra Tbk, khususnya layanan Fiber to the Home (FTTH). Tujuannya adalah mengukur kinerja rantai pasok dengan mempertimbangkan aspek lingkungan, efisiensi operasional, dan kepuasan pelanggan. Pendekatan kuantitatif digunakan dengan metode survei terhadap responden internal dan eksternal, didukung data primer melalui kuesioner dan wawancara, serta data sekunder dari laporan perusahaan. Pengukuran kinerja menggunakan lima dimensi utama SCOR: reliability, responsiveness, agility, cost, dan asset management, yang diselaraskan dengan indikator GSCM seperti pengurangan limbah, efisiensi energi, dan penggunaan teknologi ramah lingkungan. Analisis menunjukkan bahwa penerapan GSCM melalui SCOR Model meningkatkan efisiensi proses, mempercepat respon terhadap permintaan pasar, dan mengurangi dampak lingkungan. Hasil penelitian memberikan implikasi strategis bagi industri telekomunikasi, terutama dalam membangun rantai pasok yang berkelanjutan dan adaptif terhadap tantangan digital. Penerapan integratif SCOR-GSCM terbukti relevan untuk meningkatkan daya saing, memenuhi tuntutan regulasi lingkungan, dan memperkuat citra perusahaan di mata pelanggan serta pemangku kepentingan. Kata Kunci: SCOR Model, Green Supply Chain Managemet, Supply Chain, Keberlanjutan, Efisiensi Operasional, Keberlanjutan Lingkungan

Item Type: Thesis (S2)
Call Number CD: CD/551. 25 102
NIM/NIDN Creators: 55123110104
Uncontrolled Keywords: SCOR Model, Green Supply Chain Managemet, Supply Chain, Keberlanjutan, Efisiensi Operasional, Keberlanjutan Lingkungan
Subjects: 600 Technology/Teknologi > 620 Engineering and Applied Operations/Ilmu Teknik dan operasi Terapan > 628 Sanitary Engineering and Environmental Protection Engineering/Rekayasa Sanitasi dan Teknik Perlindungan Lingkungan, Teknik Lingkungan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 657 Accounting/Akuntansi > 657.4 Specific Fields of Accounting/Bidang Akuntansi Tertentu > 657.42 Cost Accounting/Akuntansi Biaya
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum
Divisions: Pascasarjana > Magister Manajemen
Depositing User: khalimah
Date Deposited: 21 Oct 2025 08:40
Last Modified: 21 Oct 2025 08:40
URI: http://repository.mercubuana.ac.id/id/eprint/99610

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