PENGARUH GREEN OPERATIONS TERHADAP SUSTAINABILITY PERFORMANCE MELALUI SERVICE QUALITY DI JASA PERBANKAN

SUPARYADI, HENDRA (2025) PENGARUH GREEN OPERATIONS TERHADAP SUSTAINABILITY PERFORMANCE MELALUI SERVICE QUALITY DI JASA PERBANKAN. S2 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study aims to find out and analyze the influence of Green Operations on Sustainability Performance through Service Quality in Banking Services. The population of this study is employees of PT Bank Shinhan Indonesia with a sample of 102 people. The technique used in the distribution of this questionnaire is purposive sampling. This technique is included in the category of non-probability sampling. The data analysis method used the Structural Equation Model-Partial Least Square (SEMPLS). The results of the study show that Green Operations has a positive effect on Service Quality, Service Quality has a positive effect on Sustainability Performance, Green Operations has a positive and significant effect on Sustainability Performance, and there is an indirect influence of Green Operations on Sustainability Performance through Service Quality. This means that Service Quality acts as a partial mediating variable that strengthens the relationship between eco-friendly operations and sustainability performance. Keywords: Green Operations, Sustainability Performance, Service Quality, SEM-PLS Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh Green Operations terhadap Sustainability Performance melalui Service Quality di Jasa Perbankan. Populasi dari penelitian ini adalah karyawan PT Bank Shinhan Indonesia dengan jumlah sampel 102 orang. Teknik yang digunakan dalam penyebaran kuesioner ini adalah purposive sampling. Teknik ini merupakan termasuk dalam kategori non probability sampling. Metode analisis data menggunakan Structural Equation ModelPartial Least Square (SEM-PLS). Hasil penelitian menunjukkan bahwa Green Operations berpengaruh positif terhadap Service Quality, Service Quality berpengaruh positif terhadap Sustainability Performance, Green Operations berpengaruh positif dan signifikan terhadap Sustainability Performance, dan terdapat pengaruh tidak langsung Green Operations terhadap Sustainability Performance melalui Service Quality. Ini berarti bahwa Service Quality bertindak sebagai variabel mediasi parsial yang memperkuat hubungan antara operasional ramah lingkungan dan kinerja keberlanjutan. Kata kunci: Green Operations, Sustainability Performance, Service Quality, SEM-PLS

Item Type:	Thesis (S2)
Call Number CD:	CD/551. 25 076
NIM/NIDN Creators:	55123110064
Uncontrolled Keywords:	Green Operations, Sustainability Performance, Service Quality, SEM-PLS
Subjects:	300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi 300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi > 332 Financial Economics, Finance/Ekonomi Keuangan dan Finansial, Ekonomi Biaya dan Pembiayaan 300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi > 332 Financial Economics, Finance/Ekonomi Keuangan dan Finansial, Ekonomi Biaya dan Pembiayaan > 332.1 Banks/Bank, Perbankan 300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi > 338 Production, Industrial Economics/Produksi, Ekonomi Industri 600 Technology/Teknologi > 620 Engineering and Applied Operations/Ilmu Teknik dan operasi Terapan > 628 Sanitary Engineering and Environmental Protection Engineering/Rekayasa Sanitasi dan Teknik Perlindungan Lingkungan, Teknik Lingkungan
Divisions:	Pascasarjana > Magister Manajemen
Depositing User:	khalimah
Date Deposited:	14 Oct 2025 07:34
Last Modified:	14 Oct 2025 07:34
URI:	http://repository.mercubuana.ac.id/id/eprint/99247

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