ILYAS, ILYAS (2025) PERAN SYSTEM MODEL OTOMATISASI OPERASIONAL JARINGAN DALAM MENDUKUNG OPERASI BERKELANJUTAN DI INDUSTRY TELEKOMUNIKASI PT XYZ. S2 thesis, Universitas Mercu Buana.
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Abstract
Digital transformation in the telecommunications industry is driving the use of digitization and automation in network operations to improve efficiency and support operational sustainability. Increasingly fierce competition and customer demands for reliable service quality also require companies to be able to effectively integrate new technologies. In this context, digitization and automation are seen as key factors that not only accelerate work processes but also reduce operational costs, minimize human error, and reduce energy consumption and environmental impact. This study aims to analyze the effect of network operational digitization and automation on sustainable operations, with operational efficiency as a mediating variable. The study was conducted at PT XYZ, one of the largest telecommunications companies in Indonesia, using a quantitative approach through a survey of 161 respondents who were employees of the network operations unit. The research instrument was developed based on measurable indicators of the variables of digitization, automation, operational efficiency, and sustainable operations. The data were analyzed using the Structural Equation Modeling– Partial Least Squares (SEM-PLS) method with SmartPLS software. The results showed that digitization and automation had a significant effect on operational efficiency. Furthermore, operational efficiency was found to mediate the influence of digitization and automation on sustainable operations. However, only digitization had a significant direct influence on sustainable operations, while automation had no direct influence. These findings contribute theoretically by developing an integrative model between digital transformation and operational sustainability in the telecommunications industry. Practically, the research results can be used as a basis for management in designing strategies for developing network operating systems based on digitization and automation that are more adaptive, innovative, and oriented towards long-term sustainability. Keywords: Digitization, Automation, Operational Efficiency, Sustainability, SEMPLS, Telecommunications Transformasi digital di industri telekomunikasi mendorong pemanfaatan digitalisasi dan otomatisasi dalam operasional jaringan untuk meningkatkan efisiensi serta mendukung keberlanjutan operasional. Persaingan yang semakin ketat dan tuntutan pelanggan terhadap kualitas layanan yang andal juga menuntut perusahaan untuk mampu mengintegrasikan teknologi baru secara efektif. Dalam konteks ini, digitalisasi dan otomatisasi dipandang sebagai faktor kunci yang tidak hanya mempercepat proses kerja, tetapi juga menurunkan biaya operasional, meminimalkan kesalahan manusia, serta mengurangi konsumsi energi dan dampak lingkungan. Penelitian ini bertujuan menganalisis pengaruh digitalisasi dan otomatisasi operasional jaringan terhadap operasi berkelanjutan, dengan efisiensi operasional sebagai variabel mediasi. Studi dilakukan di PT XYZ, salah satu perusahaan telekomunikasi besar di Indonesia, menggunakan pendekatan kuantitatif melalui survei terhadap 161 responden yang merupakan karyawan unit operasional jaringan. Instrumen penelitian dikembangkan berdasarkan indikator terukur dari variabel digitalisasi, otomatisasi, efisiensi operasional, dan operasi berkelanjutan. Data dianalisis menggunakan metode Structural Equation Modeling–Partial Least Squares (SEM-PLS) dengan software SmartPLS. Hasil penelitian menunjukkan bahwa digitalisasi dan otomatisasi berpengaruh signifikan terhadap efisiensi operasional. Selanjutnya, efisiensi operasional terbukti memediasi pengaruh digitalisasi dan otomatisasi terhadap operasi berkelanjutan. Namun, hanya digitalisasi yang memiliki pengaruh langsung signifikan terhadap operasi berkelanjutan, sementara otomatisasi tidak berpengaruh langsung. Temuan ini memberikan kontribusi teoritis dengan mengembangkan model integratif antara transformasi digital dan keberlanjutan operasional di industri telekomunikasi. Secara praktis, hasil penelitian dapat menjadi dasar bagi manajemen dalam merancang strategi pengembangan sistem operasi jaringan berbasis digitalisasi dan otomatisasi yang lebih adaptif, inovatif, serta berorientasi pada keberlanjutan jangka panjang. Kata kunci: Digitalisasi, Otomatisasi, Efisiensi Operasional, Keberlanjutan, SEMPLS, Telekomunikasi
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