PERANCANGAN VISUAL PROMOSI PADA ELASTY JAKARTA DERMA CLINIC MELALUI PLATFORM INSTAGRAM

ZAMHARIRA, FAWNIA (2025) PERANCANGAN VISUAL PROMOSI PADA ELASTY JAKARTA DERMA CLINIC MELALUI PLATFORM INSTAGRAM. S1 thesis, Universitas Mercu Buana.

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Abstract

Visual strategy is a crucial element in building brand identity, especially in the beauty industry which heavily relies on visual strength. This final project aims to design a visual strategy for promoting ELASTY Jakarta Derma Clinic, a premium beauty clinic with Korean standards located in Jakarta. The main issue addressed is the sub optimal visual promotion on Instagram in conveying the brand’s professional and exclusive image. The design process follows the design thinking method, consisting of five stages: Empathize, Define, Ideate, Prototype, and Testing. The visual design focuses on Instagram as the primary media, adopting a Korean-style visual approach that emphasizes bright color palettes, clean layouts, and highexposure photography. The final designs are applied across digital content such as feeds, stories, reels, as well as printed media and supporting merchandise. Public testing of the design received positive responses from the target audience, especially in terms of color consistency, premium impression, and alignment with the Korean brand image. This visual strategy is expected to strengthen ELASTY’s identity as a professional beauty clinic and increase engagement on social media. Keywords: Visual Strategy, Branding, Korean Design, Brand Identity, Promotion, Instagram, Beauty Clinic, Visual Communication Design Strategi visual merupakan elemen penting dalam membentuk identitas merek, khususnya dalam industri kecantikan yang sangat bergantung pada kekuatan visual. Tugas akhir ini bertujuan merancang strategi visual untuk promosi ELASTY Jakarta Derma Clinic, klinik kecantikan premium dengan standar Korea yang berlokasi di Jakarta. Permasalahan yang diangkat adalah kurang optimalnya visual promosi di Instagram dalam menyampaikan citra profesional dan eksklusif dari brand. Proses perancangan dilakukan melalui metode design thinking yang mencakup lima tahap: Empathize, Define, Ideate, Prototype, dan Testing. Desain visual difokuskan pada media sosial Instagram, menggunakan pendekatan visual ala Korea yang menonjolkan palet warna cerah, layout bersih, dan fotografi dengan exposure tinggi. Hasil desain diaplikasikan pada konten digital seperti feeds, story, reels, serta media cetak dan merchandise pendukung. Hasil uji publik terhadap desain menunjukkan respon positif dari target audiens, terutama dalam konsistensi warna, kesan premium, dan keselarasan dengan citra Korea. Strategi visual ini diharapkan dapat memperkuat citra ELASTY sebagai klinik kecantikan profesional dan meningkatkan engagement di media sosial. Kata Kunci: Strategi Visual, Branding, Desain Korea, Identitas Merek, Promosi, Instagram, Klinik Kecantikan, Desain Komunikasi Visual

Item Type:	Thesis (S1)
Call Number CD:	FDSK/DKV. 25 057
NIM/NIDN Creators:	42322120016
Uncontrolled Keywords:	Visual Strategy, Branding, Korean Design, Brand Identity, Promotion, Instagram, Beauty Clinic, Visual Communication Design
Subjects:	600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.01-658.09 [Management of Enterprises of Specific Sizes, Scopes, Forms; Data Processing]/[Pengelolaan Usaha dengan Ukuran, Lingkup, Bentuk Tertentu; Pengolahan Data] > 658.04 Management of Enterprises of Specific Forms/Pengelolaan Usaha dengan Bentuk Tertentu > 658.045 Corporations/Perusahaan 700 Arts/Seni, Seni Rupa, Kesenian > 740 Drawing and Decorative Art/Menggambar dan Seni Dekorasi > 741 Drawing and Drawings/Gambar dan Seni Menggambar > 741.6 Graphic Design, Illustration Drawings/Teknik Menggambar Desain Grafis, Teknik Menggambar Ilustrasi
Divisions:	Fakultas Desain dan Seni Kreatif > Desain Komunikasi Visual
Depositing User:	Pandu Risdiyanto
Date Deposited:	26 Sep 2025 01:14
Last Modified:	26 Sep 2025 01:14
URI:	http://repository.mercubuana.ac.id/id/eprint/98335

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