PUTRA, AUZAN ZUAN (2025) PERANCANGAN UI/UX DALAM MEDIA VIRTUAL REALITY PADA PLATFORM VRCHAT UNTUK BRAND VIVID MUSIC. S1 thesis, Universitas Mercu Buana.
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Abstract
Music producers such as VIVID are facing challenges in increasing visibility amid fierce competition on digital Streaming platforms and changing social media trends. VIVID's low exposure, reflected in its limited number of followers on various platforms, requires a new strategy to reach audiences, especially its significant listeners in Japan. This study aims to design and evaluate a virtual music exhibition on the VRChat platform as an alternative medium to enhance producer interaction and exposure. The method used is a qualitative approach, with design Testing through participatory observation and in-depth interviews on VRChat to analyze user experience (UX). The results of the study indicate that social interaction through Avatars in a virtual environment provides a more comfortable and engaging experience for users compared to interaction in the real World. It was found that the success of an immersive experience is highly dependent on environmental design, particularly the size of the space and visual atmosphere, which directly influence user comfort and Engagement. Additionally, the inclusion of interactive elements and contextual information, such as song titles, has been shown to significantly enhance user satisfaction. It is concluded that an effective virtual exhibition must balance functional and aesthetic spatial design with personalization features and interactivity to create a satisfying experience and strengthen the connection between music producers and their audience. Keywords: Music Producers, Virtual Exhibitions, VRChat, User Experience (UX), Virtual Interaction, Virtual Environment Design Produser musik seperti VIVID sedang menghadapi tantangan dalam meningkatkan visibilitas di tengah persaingan yamg ketat pada platform Streaming digital dan perubahan tren media sosial. Rendahnya eksposur VIVID, yang tercermin dari jumlah pengikut yang terbatas di berbagai platform, memerlukan strategi baru untuk menjangkau audiens, terutama pendengarnya yang signifikan berada di Jepang. Penelitian ini bertujuan untuk merancang dan mengevaluasi pameran musik virtual di platform VRChat sebagai media alternatif untuk meningkatkan interaksi dan eksposur produser. Metode yang digunakan adalah pendekatan kualitatif, dengan pengujian desain melalui observasi partisipatoris dan wawancara mendalam di VRChat untuk menganalisis pengalaman pengguna (UX). Hasil penelitian menunjukkan bahwa interaksi sosial melalui Avatar di lingkungan virtual memberikan pengalaman yang lebih nyaman dan menarik bagi pengguna dibandingkan interaksi di dunia nyata. Ditemukan bahwa keberhasilan pengalaman imersif sangat bergantung pada desain lingkungan, terutama ukuran ruang dan atmosfer visual, yang secara langsung memengaruhi kenyamanan dan keterlibatan pengguna. Selain itu, penambahan elemen interaktif dan informasi kontekstual, seperti judul lagu, terbukti dapat meningkatkan kepuasan pengguna secara signifikan. Disimpulkan bahwa pameran virtual yang efektif harus menyeimbangkan desain spasial yang fungsional dan estetis dengan fitur personalisasi dan interaktivitas untuk menciptakan pengalaman yang memuaskan dan memperkuat hubungan antara produser musik dengan audiensnya. Kata Kunci: Produser Musik, Pameran Virtual, VRChat, Pengalaman Pengguna (UX), Interaksi Virtual, Desain Lingkungan Virtual
| Item Type: | Thesis (S1) |
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| Call Number CD: | FDSK/DKV. 25 055 |
| NIM/NIDN Creators: | 42321010013 |
| Uncontrolled Keywords: | Music Producers, Virtual Exhibitions, VRChat, User Experience (UX), Virtual Interaction, Virtual Environment Design |
| Subjects: | 700 Arts/Seni, Seni Rupa, Kesenian > 740 Drawing and Decorative Art/Menggambar dan Seni Dekorasi > 741 Drawing and Drawings/Gambar dan Seni Menggambar > 741.6 Graphic Design, Illustration Drawings/Teknik Menggambar Desain Grafis, Teknik Menggambar Ilustrasi 700 Arts/Seni, Seni Rupa, Kesenian > 790 Recreational and Performing Arts/Olah Raga dan Seni Pertunjukan > 792 Stage Presentation, Theater/Seni Pertunjukan Panggung, Teater > 792.6 Musical Plays/Permainan Musik > 792.64 Musical Play Productions/Produksi Musikal |
| Divisions: | Fakultas Desain dan Seni Kreatif > Desain Komunikasi Visual |
| Depositing User: | Pandu Risdiyanto |
| Date Deposited: | 23 Sep 2025 09:21 |
| Last Modified: | 23 Sep 2025 09:21 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/98333 |
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