ANALISA DAN PERANCANGAN E-CRM PADA PT. WARNA MARDHIKA

ALIANTO, ALIANTO (2015) ANALISA DAN PERANCANGAN E-CRM PADA PT. WARNA MARDHIKA. S1 thesis, Universitas Mercu Buana.

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Abstract

Online Shop is a phenomenon that has been a trend in the last couple year, since Internet more easily consumed by the public. Like other companies, in deal with current rapid development PT. Warna Mardhika focus on product and service development and focusing on maintaining relationship with customer. The purpose of the design process that has been built for PT. Warna Mardhika are to analyze relationship between customer and company trough web-based CRM application. The systemdesigning process using Object Oriented and Design approach and have features such as access products, order, registration, see the ongoing promo, contact the company and other features. The system that designed In hope, the result will be able togive contribution for the company in increasing service and relationship with customer. Noteworthy, e-CRM need to continuously improve so the quality will be continue to refined. Keywords: E-CRM, analysis, service, customer Online shop merupakan fenomena yang marak beberapa tahun belakang ini semenjak internet semakin mudah dikonsumsi oleh masyarakat. Seperti perusahaan lainnya dalam menghadapi pesatnya perkembangan bisnis, PT. Warna Mardhika dituntut untuk fokus pada pengembangan produk dan jasa dan berfokus pada hubungan dengan pelanggan. Perancangan yang dibentuk untuk PT. Warna Mardhika bertujuan untuk menganalisis kebutuhan pelanggan dan perusahaan melalui aplikasi sistem E-CRM berbasis website. Perancangan menggunakan pendekatan Object Oriented dan Design sebagai basis perancangan sistem danmemiliki fitur-fitur seperti fitur untuk mengakses produk, melakukan pemesanan, melakukan registrasi, melihat promo-promo yang sedang berlangsung, menghubungi perusahaan dan fitur lainnya. Hasil perancangan E-CRM akan memberikan kontribusi bagi perusahaan dalam meningkatkan pelayanan dan hubungan pelanggan. Perlu diperhatikan, bahwa E-CRM perlu ditingkatkan agar kualitas tidak menurun dan terus disempurnakan. Kata Kunci: E-CRM, analisa, pelayanan, pelanggan

Item Type:	Thesis (S1)
Call Number CD:	FIK/SI. 15 149
NIM/NIDN Creators:	41813110184
Uncontrolled Keywords:	E-CRM, analisa, pelayanan, pelanggan
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000.01-000.09 Standard Subdivisions of Computer Science, Information and General Works/Subdivisi Standar Dari Ilmu Komputer, Informasi, dan Karya Umum 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.1 Programming/Pemrograman 500 Natural Science and Mathematics/Ilmu-ilmu Alam dan Matematika > 510 Mathematics/Matematika > 515 Analysis, Theory of Functions/Analisis, Teori Fungsi > 515.7 Functional Analysis/Analisa Fungsional
Divisions:	Fakultas Ilmu Komputer > Sistem Informasi
Depositing User:	Admin Perpus UMB
Date Deposited:	23 Aug 2015 14:37
Last Modified:	05 Sep 2026 03:31
URI:	http://repository.mercubuana.ac.id/id/eprint/9816

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