Marta, Celyca Adelia (2025) PENGARUH CONSUMERETHNOCENTRISM,BOYCOTT PARTICIPATION, DAN CONSUMERANIMOSITY TERHADAP PURCHASEUNWILLINGNESS AIR MINUM DALAM KEMASAN MEREK AQUA (Studi pada Generasi Z di Lingkungan Kampus Mercu Buana Meruya). S1 thesis, Universitas Mercu Buana Jakarta - Menteng.
![[img]](https://repository.mercubuana.ac.id/style/images/fileicons/text.png) |
Text (COVER)
43121010379-CELYCAADELIAMARTA-01 COVER - Celyca Marta.pdf Download (396kB) |
|
Text (BAB I)
43121010379-CELYCAADELIAMARTA-02 BAB1 - Celyca Marta.pdf Restricted to Registered users only Download (298kB) |
|
Text (BAB II)
43121010379-CELYCAADELIAMARTA-03 BAB2 - Celyca Marta.pdf Restricted to Registered users only Download (260kB) |
|
Text (BA III)
43121010379-CELYCAADELIAMARTA-04 BAB3 - Celyca Marta.pdf Restricted to Registered users only Download (237kB) |
|
Text (BAB IV)
43121010379-CELYCAADELIAMARTA-05 BAB4 - Celyca Marta.pdf Restricted to Registered users only Download (390kB) |
|
Text (BAB V)
43121010379-CELYCAADELIAMARTA-06 BAB5 - Celyca Marta.pdf Restricted to Registered users only Download (165kB) |
|
Text (DAFTAR PUSTAKA)
43121010379-CELYCAADELIAMARTA-07 DAFTAR PUSTAKA - Celyca Marta.pdf Restricted to Registered users only Download (179kB) |
|
Text (LAMPIRAN)
43121010379-CELYCAADELIAMARTA-09 LAMPIRAN - Celyca Marta.pdf Restricted to Registered users only Download (462kB) |
Abstract
Penelitianinibertujuanuntukmengetahuiapakahterdapatpengaruh Consumer Ethnocentrism,BoycottParticipation,dan ConsumerAimosity terhadap Purchase Unwillingness AirMinumdalamKemasanMerekAQUA. Sejalandengantujuan penelitiantersebut,makapenelitianinimenggunakanmetodepenelitian Kuantitatif.Populasidalampenelitianiniadalahparakonsumenyang mengonsumsiAirMinumdalamKemasanMerekAQUAyangberdomisilidi LingkunganKampusMercuBuanaMeruyaJakartaBarat.Sampelyangdi gunakandalampenelitianiniadalahsebanyak125responden.Metode pengambilansampelmenggunakan NonProbabilitySampling denganteknikyang di gunakanadalah purposivesampling. Analisisdatayangdigunakanadalah analisissatistikdalambentukSEM-PLS.Hasilpenelitianinimenunjukanbahwa Variabel ConsumerEthnocentrism berpengaruhpositifdansignifikanterhadap PurchaseUnwillingness. Variabel BoycottParticipation berpengaruhpositifdan signifikanterhadap PurchaseUnwillingness. Variabel ConsumerAnimosity berpengaruhpositifdansignifikanterhadap PurchaseUnwillingness. ThisstudyaimstodeterminewhetherthereisaninfluenceofConsumer Ethnocentrism,BoycottParticipation,andConsumerAimosityonPurchase UnwillingnessofAQUABrandBottledDrinkingWater.Inlinewiththeobjectives of thestudy,thisstudyusesaQuantitativeresearchmethod.Thepopulationin thisstudywereconsumerswhoconsumeAQUABrandBottledDrinkingWater wholiveintheMercuBuanaMeruyaCampusEnvironment,westJakarta.The sampleusedinthisstudywas125respondents.ThesamplingmethodusedNon ProbabilitySamplingwiththetechniqueusedwaspurposivesampling.Thedata analysisusedwasstatisticalanalysisintheformofSEM-PLS.Theresultsofthis studyindicatethattheConsumerEthnocentrismVariablehasapositiveand significanteffectonPurchaseUnwillingness.The BoycottParticipation Variable has apositiveandsignificanteffectonPurchaseUnwillingness.TheConsumer AnimosityVariablehasapositiveandsignificanteffectonPurchase Unwillingness.
| Item Type: | Thesis (S1) |
|---|---|
| NIM/NIDN Creators: | 43121010379 |
| Uncontrolled Keywords: | ConsumerEthnocentrism,BoycottParticipation,Consumer Animosity,PurchaseUnwillingness, AirMinumdalamKemasan ConsumerEthnocentrism,BoycottParticipation,ConsumerAnimosity, PurchaseUnwillingness,BottledDrinkingWater |
| Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | NAIMAH NUR ISLAMIDIYANAH |
| Date Deposited: | 12 Sep 2025 07:04 |
| Last Modified: | 12 Sep 2025 07:05 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/97760 |
Actions (login required)
 |
View Item |
