AZ-ZUHDI, MUHAMMAD RIDWAN (2025) PERANCANGAN VISUAL BRAND IDENTITY NINAUKA. S1 thesis, Universitas Mercu Buana.
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Abstract
This study aims to design the visual identity of the NINAUKA brand as an effective strategy to strengthen visual branding. NINAUKA is a store specializing in woven women's fashion accessories, which has been operating since 2015. The primary focus of the research is to create a visual identity that incorporates elements such as a logo, color palette, typography, and visual guidelines that reflect the ethnic values and simplicity characteristic of NINAUKA's products. This design process was carried out using the Design Thinking approach, which consists of the following stages: empathize, define, ideate, prototype, and test. The design outcomes include a logo, visual identity system, tagline, and Graphic Standard Manual (GSM) guidelines applied across various print and digital media. The logo combines the letter “N,” woven thread, and mountain elements, paired with deep olive green color and sans-serif typography to evoke a natural, elegant, professional, and ethnic aesthetic. Keywords: Visual Identity, Branding, NINAUKA, Design Thinking Penelitian ini bertujuan untuk merancang identitas visual merek NINAUKA sebagai strategi yang efektif untuk memperkuat branding visual. NINAUKA, merupakan sebuah toko yang bergerak di bidang aksesoris fashion wanita berbasis tenun, yang beroperasi sejak tahun 2015. Fokus utama penelitian adalah menciptakan identitas visual yang mencakup elemen-elemen seperti logo, palet warna, tipografi, dan panduan visual yang merepresentasikan nilai-nilai etnik dan kesederhanaan, ciri khas produk NINAUKA. Perancangan ini dilakukan melalui pendekatan Design Thinking yang terdiri dari tahapan empathize, define, ideate, prototype, dan test. Hasil perancangan meliputi logo, sistem identitas visual, tagline, hingga panduan Graphic Standard Manual (GSM) yang diterapkan dalam berbagai media cetak dan digital. Logo dirancang menggabungkan elemen huruf “N”, benang tenun dan gunung, serta dipadukan dengan warna deep olive green dan tipografi sans-serif untuk menciptakan kesan natural, elegan, dan profesionaldan etnik. Kata Kunci: Identitas Visual, Branding, NINAUKA, Design Thinking
| Item Type: | Thesis (S1) |
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| Call Number CD: | FDSK/DKV. 25 031 |
| NIM/NIDN Creators: | 42321110005 |
| Uncontrolled Keywords: | Identitas Visual, Branding, NINAUKA, Design Thinking |
| Subjects: | 700 Arts/Seni, Seni Rupa, Kesenian > 740 Drawing and Decorative Art/Menggambar dan Seni Dekorasi > 741 Drawing and Drawings/Gambar dan Seni Menggambar > 741.6 Graphic Design, Illustration Drawings/Teknik Menggambar Desain Grafis, Teknik Menggambar Ilustrasi |
| Divisions: | Fakultas Desain dan Seni Kreatif > Desain Komunikasi Visual |
| Depositing User: | Pandu Risdiyanto |
| Date Deposited: | 26 Sep 2025 01:31 |
| Last Modified: | 26 Sep 2025 01:31 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/97697 |
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