Farida, Fahra (2025) PENGARUH FEAR OF MISSING OUT (FoMO) TERHADAP IMPULSIVE BUYING DENGAN SELF-CONTROL SEBAGAI MEDIATOR PADA PENGGEMAR K-POP DI MEDIA SOSIAL. S1 thesis, Universitas Mercu Buana-Menteng.
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Abstract
Penelitian ini bertujuan untuk menganalisis pengaruh Fear of Missing Out (FoMO) terhadap impulsive buying dengan mempertimbangkan peran self-control sebagai variabel mediasi pada penggemar K-Pop yang aktif di media sosial. Penelitian ini menggunakan pendekatan kuantitatif dengan pengumpulan data melalui kuesioner daring. Instrumen yang digunakan meliputi Online FoMO Scale (Sette dkk., 2019), Brief Self-Control Scale (Tangney dkk., 2004), dan Impulsive Buying Tendency Scale (Verplanken & Herabadi, 2001). Subjek penelitian berusia 18–25 tahun dan tergabung dalam fandom K-Pop. Analisis data dilakukan dengan regresi berganda serta uji mediasi. Hasil penelitian menunjukkan bahwa FoMO tidak berpengaruh signifikan secara langsung terhadap impulsive buying, sementara self-control berpengaruh negatif signifikan terhadap impulsive buying. Selain itu, self-control terbukti memediasi pengaruh FoMO terhadap impulsive buying. Temuan ini menegaskan bahwa self-control berperan sebagai mekanisme protektif penting dalam menahan dorongan konsumtif impulsif di kalangan penggemar K-Pop pada era digital. This study aims to analyze the influence of Fear of Missing Out (FoMO) on impulsive buying, with a particular focus on the mediating role of self-control among K-Pop fans who are active on social media. The research employed a quantitative survey approach, with data collected through an online questionnaire. The instruments used included the Online FoMO Scale (Sette et al., 2019), the Brief Self-Control Scale (Tangney et al., 2004), and the Impulsive Buying Tendency Scale (Verplanken & Herabadi, 2001). Participants were early adults aged 18–25 years who identified as K-Pop fans. Data were analyzed using multiple regression and mediation analysis. The results revealed that FoMO did not have a direct significant effect on impulsive buying, while self-control had a significant negative effect on impulsive buying. Furthermore, self-control was found to mediate the relationship between FoMO and impulsive buying, indicating that the impact of FoMO on impulsive buying is more likely to occur when individuals have lower self-control. These findings highlight the crucial role of self-control as a protective mechanism against impulsive consumption behaviors in the digital fandom environment.
| Item Type: | Thesis (S1) |
|---|---|
| NIM/NIDN Creators: | 44121010080 |
| Uncontrolled Keywords: | FoMO, self-control, impulsive buying, penggemar K-Pop, media sosial, mediasi. Fear of Missing Out (FoMO), self-control, impulsive buying, K-Pop fans, social media, mediation. |
| Subjects: | 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 155 Differential and Developmental Psychology/Psikologi Diferensial dan Psikologi Perkembangan > 155.6 Psychology of Adults/Psikologi Dewasa |
| Divisions: | Fakultas Psikologi > Psikologi |
| Depositing User: | ZAIRA ELVISIA |
| Date Deposited: | 10 Sep 2025 02:10 |
| Last Modified: | 10 Sep 2025 02:10 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/97600 |
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