ANALISIS PERSEPSI KEGUNAAN DAN KEMUDAHAN, PENGARUH SOSIAL DI MEDIASI SIKAP TERHADAP NIAT BELI MAKANAN SUBOPTIMAL MELALUI APLIKASI SURPLUS

Astriani, Chika Retno (2025) ANALISIS PERSEPSI KEGUNAAN DAN KEMUDAHAN, PENGARUH SOSIAL DI MEDIASI SIKAP TERHADAP NIAT BELI MAKANAN SUBOPTIMAL MELALUI APLIKASI SURPLUS. S2 thesis, Universitas Mercu Buana Jakarta - Menteng.

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Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh persepsi kegunaan, persepsi kemudahan, pengaruh sosial, dan sikap terhadap niat beli makanan suboptimal pada aplikasi Surplus. Populasi yang digunakan dalam penelitian ini adalah responden yang belum pernah menggunakan aplikasi Surplus di DKI Jakarta, Jawa Barat, dan Banten. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif dengan metode pengambilan sampel non-probability sampling melalui purposive sampling, dengan kriteria pengguna aplikasi Surplus yang berada di DKI Jakarta, Banten, Jawa Barat dan sudah mengunduh aplikasi Surplus, dengan jumlah sampel sebanyak 105 responden. Metode analisis data menggunakan Structural Equation Model-Partial Least Square (SEM-PLS). Hasil penelitian ini menunjukkan bahwa persepsi kegunaan dan persepsi kemudahan berpengaruh positif dan tidak signifikan terhadap niat beli, sedangkan pengaruh sosial dan sikap berpengaruh positif dan signifikan terhadap niat beli. Terdapat pengaruh positif dan signifikan antara persepsi kegunaan, persepsi kemudahan, dan pengaruh sosial terhadap sikap. Selanjutnya, sikap berperan dalam memediasi hubungan antara persepsi kegunaan, persepsi kemudahan, dan pengaruh sosial terhadap niat beli This study aims to determine and analyze the effect of perceived usefulness, perceived ease of use, social influence, and attitudes on purchase intention suboptimal food on the Surplus application. The population used in this study were respondents who had never used the Surplus application. The method used in this study is non-probability sampling with purposive sampling technique, with the criteria of Surplus application users who are in DKI Jakarta, Banten, West Java and have downloaded the Surplus application, with a sample size of 105 respondents. The data analysis method uses Structural Equation Model-Partial Least Square (SEM-PLS). The results of this study indicate that perceived usefulness and perceived ease of use have a positive and insignificant effect on purchase intention, while social influence and attitude have a positive and significant effect on purchase intention. There is a positive and significant influence between perceived usefulness, perceived ease of use, and social influence on attitude. Furthermore, attitude plays a role in mediating the relationship between perceived usefulness, perceived ease of use, and social influence on purchase intention.

Item Type:	Thesis (S2)
NIM/NIDN Creators:	55123010029
Uncontrolled Keywords:	Persepsi Kegunaan, Persepsi Kemudahan, Pengaruh Sosial, Sikap, Niat Beli Perceived Usefulness, Perceived Ease of Use, Social Influence, Attitude, Purchase Intention
Subjects:	600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum
Divisions:	Pascasarjana > Magister Manajemen
Depositing User:	Maulana Arif Hidayat
Date Deposited:	08 Sep 2025 07:06
Last Modified:	08 Sep 2025 07:06
URI:	http://repository.mercubuana.ac.id/id/eprint/97523

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