FARHANY, FIRZA MAULIDA (2025) PERANCANGAN KOMIK DIGITAL “START WITH YOU” SEBAGAI MEDIA EDUKASI TENTANG KEKERASAN TERHADAP PEREMPUAN. S1 thesis, Universitas Mercu Buana Jakarta - Menteng.
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Abstract
Komik digital “Start With You” merupakan media edukatif yang dirancang untuk meningkatkan kesadaran remaja dan dewasa muda terhadap kekerasan berbasis gender terhadap perempuan. Perancangan ini bertujuan untuk menyampaikan isu yang kerap terjadi dalam keseharian, namun sering kali tidak disadari atau dianggap remeh. Komik ini dikembangkan agar mampu menjangkau audiens muda dengan cara yang ringan, emosional, dan mudah diakses, serta mendorong partisipasi mereka dalam upaya pencegahan kekerasan terhadap perempuan melalui empati dan solidaritas. Metodologi yang digunakan dalam perancangan ini adalah pendekatan design thinking, yang mencakup tahapan empathize, define, ideate, prototype, dan testing. Gagasan visual dan naratif dikembangkan dari hasil studi literatur, observasi, dan analisis kuesioner terkait pemahaman audiens terhadap kekerasan berbasis gender. Komik disajikan dalam bentuk serial dengan enam episode yang saling terhubung melalui karakter utama. Setiap episode memuat alur cerita singkat dan slide edukatif di bagian akhir, serta didistribusikan melalui Instagram menggunakan strategi AISAS (Attention, Interest, Search, Action, Share). Hasil perancangan menunjukkan bahwa “Start With You” mampu menyampaikan isu kekerasan terhadap perempuan dengan cara yang relevan dan informatif. Melalui uji desain kepada 43 responden, komik ini dinilai berhasil membangun kesadaran, meningkatkan pemahaman, serta menginspirasi pembaca untuk peduli dan turut bersuara. Pendekatan visual yang konsisten, gaya naratif yang membumi, dan distribusi berbasis media sosial menjadikan “Start With You” sebagai karya yang relevan dan berdampak dalam konteks edukasi isu sosial. The digital comic “Start With You” is an educational media designed to raise awareness among teenagers and young adults about gender-based violence against women. This project aims to communicate everyday forms of violence that are often overlooked or normalized. The comic is developed to engage young audiences through a light yet emotional narrative, making the message accessible while encouraging participation in violence prevention efforts through empathy and solidarity. The design process adopts a design thinking methodology, involving empathize, define, ideate, prototype, and testing phases. Visual and narrative elements were shaped through literature review, observation, and questionnaire analysis to understand audience perspectives on genderbased violence. The result is a six-episode comic series featuring interlinked characters, expressive visuals, concise storylines, and educational slides at the end of each episode. The comic is distributed via Instagram using the AISAS (Attention, Interest, Search, Action, Share) strategy to maximize engagement and outreach. The final design of “Start With You” effectively delivers its message in a relatable and informative manner. Based on user testing with 43 respondents, the comic successfully fosters awareness, enhances understanding, and inspires readers to care and speak out. With a consistent visual style, grounded narrative approach, and social media distribution, “Start With You” stands as a relevant and impactful work in the field of social issue education.
| Item Type: | Thesis (S1) |
|---|---|
| NIM/NIDN Creators: | 42321010072 |
| Uncontrolled Keywords: | komik digital, kekerasan terhadap perempuan, edukasi digital comic, violence against women, education |
| Subjects: | 700 Arts/Seni, Seni Rupa, Kesenian > 740 Drawing and Decorative Art/Menggambar dan Seni Dekorasi > 741 Drawing and Drawings/Gambar dan Seni Menggambar |
| Divisions: | Fakultas Desain dan Seni Kreatif > Desain Komunikasi Visual |
| Depositing User: | Maulana Arif Hidayat |
| Date Deposited: | 04 Sep 2025 06:22 |
| Last Modified: | 04 Sep 2025 06:22 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/97440 |
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