"PERANCANGAN PROTOTYPE WEBSITE PROFILE APLIKASI PARI COMMODITY MARKETPLACE"

RAFDI, ABI ALDRIAN (2025) "PERANCANGAN PROTOTYPE WEBSITE PROFILE APLIKASI PARI COMMODITY MARKETPLACE". S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

In today’s competitive digital landscape, brand awareness plays a vital role in attracting users— especially for B2B platforms like PARI Commodity Marketplace. Although the application connects thousands of producers and buyers across Indonesia, it lacks an optimized information medium to communicate its value clearly. A website is crucial not only for delivering key information and building a professional image, but also for bridging the interaction between companies and their users.This project adopts a Design Thinking approach to develop a website prototype for PARI, starting from user analysis, content structuring, to wireframing and interactive prototyping. The prototype was tested during an exhibition involving 20 respondents from various backgrounds. The evaluation showed that the design was generally perceived as informative, visually professional, and easy to navigate—though feedback also highlighted the need for simpler language, better interactivity, and improved mobile responsiveness. This work aims to offer an initial solution to enhance PT PARI’s digital communication strategy, strengthen brand awareness, and reach its target audience more effectively. Keywords: brand awareness, businessman, profile website, Commodity Marketplace, design thinking, UI/UX Dalam era digital yang kompetitif, brand awareness menjadi kunci dalam menarik perhatian pengguna, terutama pada platform B2B seperti PARI Commodity Marketplace. Meskipun memiliki potensi besar dalam menjembatani ribuan produsen dan pembeli komoditas di Indonesia, aplikasi ini belum didukung oleh media informasi yang optimal. Padahal, website memiliki peran penting dalam menyampaikan informasi, membangun citra profesional, serta menjembatani interaksi perusahaan dengan pengguna. Melalui pendekatan Design Thinking, perancangan prototipe website informasi PARI dilakukan secara sistematis mulai dari analisis kebutuhan pengguna, penyusunan struktur informasi, hingga pembuatan wireframe dan prototype interaktif. Pengujian dilakukan melalui kegiatan pameran dengan melibatkan 20 responden dari berbagai latar belakang. Hasil evaluasi menunjukkan bahwa desain dinilai cukup informatif, visualnya profesional, dan navigasinya mudah dipahami, meskipun ditemukan beberapa catatan seperti perlunya penyederhanaan bahasa, peningkatan interaktivitas, dan optimasi tampilan mobile.Karya ini diharapkan dapat menjadi solusi awal dalam meningkatkan efektivitas komunikasi digital PT PARI, sekaligus memperkuat brand awareness dan menjangkau target audiens secara lebih strategis. Kata kunci: brand awareness, website profile, pelaku usaha, Commodity Marketplace, design thinking, UI/UX

Item Type: Thesis (S1)
Call Number CD: FDSK/DKV. 25 088
NIM/NIDN Creators: 42321110002
Uncontrolled Keywords: brand awareness, website profile, pelaku usaha, Commodity Marketplace, design thinking, UI/UX
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 020 Library and Information Sciences/Perpustakaan dan Ilmu Informasi > 028 Use of Other Information Media/Membaca > 028.7 Use of Books and Other Information Media As Sources of Information/Penggunaan Buku dan Media Informasi Lain Sebagai Sumber Informasi
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 070 Documentary Media, Educational Media, News Media, Journalism, Publishing/Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan > 070.1-070.9 Standard Subdivisions of Documentary Media, Educational Media, News Media, Journalism, Publishing/Subdivisi Standar Dari Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan > 070.4 Journalism/Jurnalisme, Jurnalistik, Pers > 070.43 Reporting and News Gathering/Liputan Berita, Laporan dan Pengumpulan Berita
Divisions: Fakultas Desain dan Seni Kreatif > Desain Komunikasi Visual
Depositing User: khalimah
Date Deposited: 30 Aug 2025 08:27
Last Modified: 30 Aug 2025 08:27
URI: http://repository.mercubuana.ac.id/id/eprint/97299

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