Zahrani, Firda (2025) PERSONAL BRANDING PADA INFLUENCER @Velincriant MELALUI MEDIA SOSIAL INSTAGRAM. S1 thesis, Universitas Mercu Buana Jakarta - Menteng.
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Abstract
Personal branding adalah suatu aktivitas yang dapat dilakukan untuk membangun persepsi orang lain terhadap diri kita, sehingga dengan melakukan personal branding maka seseorang dapat memperngaruhi pandangan orang lain terhadap dirinya sesuai dengan kehendaknya. Penelitian ini membahas personal branding pada influencer @Velincriant melalui media sosial instagram. Dalam Penelitian ini bertujuan untuk mengetahui bagaimana personal branding pada influencer @Velincriant melalui media sosial instagram. Pendekatan yang digunakan adalah kualitatif dengan teknik pengumpulan data secara natural setting (kondisi alamiah), diantaranya observasi, wawancara, dan dokumentasi. Data yang didapat kemudian dianalisis dengan menggunakan, delapan konsep pembentukan personal branding menurut Peter Montoya, terdiri dari spesialisasi, kepemimpinan, kepribadian, perbedaan, terlihat, kesatuan, keteguhan dan nama baik. Hasil penelitian ini menunjukan bahwa @Velincriant mampu membangun personal branding sebagai beauty influencer yang konsisten, edukatif, interaktif, dan memberikan nilai-nilai positif. Penelitian ini menyimpulkan bahwa media sosial instagram dapat menjadi sarana efektif untuk membangun personal branding beauty influencer yang memiliki moral dan etika. Personal branding is an activity that can be done to build other people's perceptions of ourselves, so that by doing personal branding, a person can influence other people's views of himself according to his wishes. This research discusses personal branding on influencer @Velincriant through social media instagram. This research aims to find out how personal branding on influencer @Velincriant through social media Instagram. The approach used is qualitative with data collection techniques in natural settings (natural conditions), including observation, interviews, and documentation. The data obtained is then analyzed using, eight concepts of personal branding formation according to Peter Montoya, consisting of specialization, leadership, personality, difference, visible, unity, constancy and good name. The results of this study show that @Velincriant is able to build personal branding as a beauty influencer that is consistent, educative, interactive, and provides positive values. This study concludes that Instagram social media can be an effective means of building personal branding beauty influencers who have morals and ethics.
| Item Type: | Thesis (S1) |
|---|---|
| NIM/NIDN Creators: | 44221010185 |
| Uncontrolled Keywords: | Personal Branding, Instagram, Velinda C Dianti, Beauty, Influencer Personal Branding, Instagram, Velinda C Dianti, Beauty, Influencer |
| Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat |
| Divisions: | Fakultas Ilmu Komunikasi > Hubungan Masyarakat |
| Depositing User: | ZAIRA ELVISIA |
| Date Deposited: | 28 Aug 2025 02:31 |
| Last Modified: | 28 Aug 2025 02:31 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/97171 |
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