Fahrizal, Helmi (2025) STRATEGI PRODUKSI PROGRAM RAMADHAN BARANG VINDES 2024 DI CHANNEL YOUTUBE @VINDES. S1 thesis, Universitas Mercu Buana Jakarta - Menteng.
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Abstract
Penelitian ini bertujuan untuk mendeskripsikan strategi produksi program Ramadhan Bareng Vindes 2024 sebagai salah satu inovasi konten hiburan digital di bulan Ramadhan. Penelitian ini menggunakan pendekatan kualitatif dengan paradigma konstruktivis dan metode deskriptif. Data diperoleh melalui wawancara mendalam, observasi, dan dokumentasi publikasi program. Hasil penelitian menunjukkan bahwa Vindes Corp menerapkan strategi produksi dengan fungsi manajemen POAC (Planning, Organizing, Actuating, Controlling). Pada tahap perencanaan, dilakukan riset audiens dan penyusunan konsep program yang memadukan nilai Ramadhan dengan humor. Pengorganisasian melibatkan pembagian peran kru yang detail, sedangkan pelaksanaan produksi dijalankan secara kolaboratif dengan improvisasi kreatif. Tahap pengendalian dilakukan melalui evaluasi materi sebelum tayang dan analisis performa konten setelah publikasi. Penelitian ini menyimpulkan bahwa strategi produksi yang terstruktur, adaptif, dan berbasis analisis audiens menjadi kunci keberhasilan program ini dalam menjaga engagement serta memperkuat citra Vindes di ranah konten digital. This study aims to describe the production strategy of the program Ramadhan Bareng Vindes 2024 as an innovation in digital entertainment content during the holy month of Ramadhan. Using a qualitative approach with a constructivist paradigm and descriptive method, data were collected through in-depth interviews, observation, and program documentation. The results indicate that Vindes Corp implements its production strategy by applying the management functions of POAC (Planning, Organizing, Actuating, Controlling). The planning stage involves audience research and designing a program concept that combines Ramadhan values with humor. Organizing is carried out through detailed division of tasks among the production crew, while the implementation phase emphasizes collaborative execution and creative improvisation. Control is exercised by evaluating content before publication and analyzing content performance after release. This study concludes that a structured, adaptive production strategy based on audience analysis is key to maintaining engagement and strengthening Vindes’ image in the digital content landscape.
| Item Type: | Thesis (S1) |
|---|---|
| NIM/NIDN Creators: | 44121010034 |
| Uncontrolled Keywords: | strategi produksi, POAC, program Ramadhan, Vindes production strategy, POAC, Ramadhan program, Vindes |
| Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat |
| Divisions: | Fakultas Ilmu Komunikasi > Penyiaran |
| Depositing User: | NAIMAH NUR ISLAMIDIYANAH |
| Date Deposited: | 22 Aug 2025 08:11 |
| Last Modified: | 22 Aug 2025 08:11 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/97011 |
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