Pebriyani, Seli (2025) PENGARUH FINTECH, LITERASI KEUANGAN, DAN GAYA HIDUP TERHADAP MINAT DALAM PENGGUNAAN PAYLATER PADA GENERASI Z DI JAKARTA. S1 thesis, Universitas Mercu Buana Jakarta - Menteng.
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Abstract
Penelitian ini bertujuan untuk menganalisis pengaruh fintech, literasi keuangan, dan gaya hidup terhadap minat penggunaan paylater pada Generasi Z di Jakarta. Generasi Z dipilih sebagai fokus penelitian karena merupakan kelompok usia yang signifikan dalam penggunaan paylater. Penelitian ini menggunakan metode kuantitatif dengan pengumpulan data melalui kuesioner yang disebarkan kepada 100 responden di Jakarta. Data yang terkumpul dianalisis menggunakan teknik Partial Least Squares (PLS) dengan software SmartPLS. Hasil penelitian menunjukkan bahwa fintech, literasi keuangan,dan gaya hidup berpengaruh positif dan signifikan terhadap minat penggunaan paylater pada Generasi Z di Jakarta. Hal ini mengindikasikan bahwa pentingnya literasi keuangan di kalangan Generasi Z serta memahami bagaimana fintech dan gaya hidup mempengaruhi keputusan mereka dalam menggunakan layanan paylater. This research aims to analyze the influence of fintech, financial literacy, and lifestyle on the interest in using paylater in Generation Z in Jakarta. Generation Z was chosen as the focus of research because it is a significant age group in the use of paylater. This research uses aquantitative method with data collection through questionnaires distributed to 100 respondents in Jakarta. The collected data was analyzed using the Partial Least Squares(PLS) technique with SmartPLS software. Research results show that fintech, financial literacy, and lifestyle have a positive and significant effect on the interest in using paylater in Generation Z in Jakarta. This indicates the importance of financial literacy among Generation Z as well as understanding how fintech and lifestyle affect their decisions in using paylater services.
| Item Type: | Thesis (S1) |
|---|---|
| NIM/NIDN Creators: | 43121010066 |
| Uncontrolled Keywords: | Fintech, Literasi Keuangan, Gaya Hidup, dan Minat Penggunaan Paylater. Fintech, Financial Literacy, Lifestyle, and Usage Interest Paylater. |
| Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Maulana Arif Hidayat |
| Date Deposited: | 19 Aug 2025 02:03 |
| Last Modified: | 19 Aug 2025 02:03 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/96866 |
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