CHRISNAWAN, ALFREDO VALENTINO (2025) PENERAPAN ALGORITMA K-MEANS UNTUK SEGMENTASI PELANGGAN BERDASARKAN TINGKAT KEPUASAN LAYANAN DELIVERY ORDER (STUDI KASUS : PT ASSA). S1 thesis, Universitas Mercu Buana-Menteng.
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Abstract
This study aims to apply the K-Means algorithm for customer segmentation based on satisfaction levels with the delivery order services at PT Adi Sarana Armada. The analyzed data includes satisfaction ratings, delivery speed, and product condition. Using the Elbow method, five customer segments were identified: very satisfied, satisfied, moderately satisfied, dissatisfied, and very dissatisfied. Customers who are very satisfied receive fast and quality service, while very dissatisfied customers often encounter delays and product quality issues. This segmentation helps the company focus on service improvement strategies to enhance customer satisfaction and loyalty. Penelitian ini bertujuan menerapkan algoritma K-Means untuk segmentasi pelanggan berdasarkan tingkat kepuasan layanan delivery order di PT Adi Sarana Armada. Data yang dianalisis mencakup rating kepuasan, kecepatan pengiriman, dan kondisi unit. Melalui metode Elbow, ditemukan tiga segmen pelanggan: sangat puas, cukup puas, dan tidak puas. Pelanggan yang sangat puas menerima layanan cepat dan berkualitas, sementara pelanggan tidak puas sering menghadapi keterlambatan dan masalah kualitas unit. Segmentasi ini membantu perusahaan fokus pada strategi perbaikan layanan untuk meningkatkan kepuasan dan loyalitas pelanggan.
| Item Type: | Thesis (S1) |
|---|---|
| NIM/NIDN Creators: | 41520110011 |
| Uncontrolled Keywords: | K-Means, segmentasi pelanggan, kepuasan layanan, delivery order, PT Adi Sarana Armada K-Means, customer segmentation, service satisfaction, delivery order, PT Adi Sarana Armada |
| Subjects: | 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 004 Data Processing, Computer Science/Pemrosesan Data, Ilmu Komputer, Teknik Informatika |
| Divisions: | Fakultas Ilmu Komputer > Informatika |
| Depositing User: | RAUL ANDIKA KURNIAWAN |
| Date Deposited: | 27 Mar 2025 02:57 |
| Last Modified: | 27 Mar 2025 02:57 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/95105 |
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