SANGANINGRUM, DYAH SALINDRI (2025) PESAN MORAL PADA FILM A MAN CALLED OTTO (ANALISIS SEMIOTIKA ROLAND BARTHES). S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
Moral messages relate to positive values that determine the good and bad of human actions. Moral messages can be obtained through signs that are identified as depicting the message. Semiotics focuses on the meaning of messages and how they are conveyed through signs. Films have the potential to influence or shape society's views with the messages contained in the film. This is because films represent a reality obtained from the creative ideas and imagination of filmmakers. The focus of research in this research is "What is the meaning of the signs that contain moral messages in the film A Man Called Otto?" Roland Barthes emphasized the interaction between texts and the personal and cultural experiences of their users, the interaction between the conventions in the text and the conventions experienced and expected by the users. Barthes' theory uses the term "two orders of signification", namely, the first stage of signification is the relationship between the signifier and the signified which is called denotation. The second stage of signification is called connotation. In the second stage of signification which is related to content, the sign works through myth. The research method in this study uses Roland Barthes' semiotic analysis method to analyze message construction related to the moral messages contained in the film A Man Called Otto using Roland Barthes' marking system, namely denotation, connotation and myth. The research results found that emotional assistance and support in social relationships plays an important role in helping individuals deal with the suffering in life. There were 22 moral messages found in the film, including 8 scenes of moral messages related to human relationships with themselves and 14 scenes of human relationships with other humans in the social environment and no moral messages were found in human relationships with God. Keyword : Moral Message, Film, Semiotics, Roland Barthes Pesan moral berkaitan dengan nilai-nilai positif yang menentukan baik buruknya tindakan manusia. Pesan moral dapat diperoleh melalui tanda-tanda yang diidentifikasi menggambarkan pesan tersebut. Semiotika berfokus pada makna pesan dan cara penyampaiannya melalui tanda-tanda. Film memiliki potensi untuk memberikan pengaruh atau membentuk suatu pandangan kepada masyarakat dengan pesan-pesan terkandung dalam film. Hal tersebut dikarenakan film merepresentasikan suatu realitas yang diperoleh dari ide kreatif dan imajinasi para sineas. Fokus peneitian pada penelitian ini yaitu “Bagaimana makna tanda yang mengandung pesan moral pada film A Man Called Otto?” Roland Barthes menekankan pada interaksi antara teks dan pengalaman pribadi dan budaya penggunanya, interaksi antara konvensi dalam teks dan konvensi yang dialami dan diharapkan oleh penggunanya. Teori Barthes menggunakan istilah “two order of signifaction” antara lain signifikasi tahap pertama merupakan hubungan antara penanda dan petanda yang disebut denotasi. Signifikasi tahap kedua diistilahkan sebagai konotasi. Pada signifikasi tahap kedua yang berkaitan dengan isi, tanda bekerja melalui mitos. Metode penelitian dalam penelitian ini menggunakan metode analisis semiotika Roland Barthes untuk menganalisis konstruksi pesan terkait pesan moral yang terdapat dalam film A Man Called Otto dengan menggunakan sistem penandaan Roland Barthes yaitu denotasi, konotasi dan mitos. Hasil penelitian menemukan bahwa bantuan dan dukungan emosional dalam hubungan sosial berperan penting dalam membantu individu menghadapi penderitaan dalam hidup. Ditemukan pesan moral dalam film sebanyak 22 adegan, diantaranya pesan moral terkait hubungan manusia dengan diri sendiri ditemukan 8 scene dan hubungan manusia dengan sesama manusia dalam lingkungan sosial ditemukan sebanyak 14 scene serta tidak ditemukannya pesan moral dalam hubungan manusia dengan tuhan. Kata Kunci : Pesan Moral, Film, Semiotika, Roland Barthes
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