PERATAMA, BAGAS (2025) PERANCANGAN VIDEO MOTION GRAPHIC COMPANY PROFILE PT PRIVY IDENTITAS DIGITAL. S1 thesis, Universitas Mercu Buana Jakarta.
|
Text (HAL COVER)
1. Cover.pdf Download (483kB) | Preview |
|
![[img]](https://repository.mercubuana.ac.id/style/images/fileicons/text.png) |
Text (BAB I)
2. BAB 1.pdf Restricted to Registered users only Download (141kB) |
|
|
Text (BAB II)
3. BAB 2.pdf Restricted to Registered users only Download (1MB) |
|
|
Text (BAB III)
4. BAB 3.pdf Restricted to Registered users only Download (206kB) |
|
|
Text (BAB IV)
5. BAB 4.pdf Restricted to Registered users only Download (946kB) |
|
|
Text (BAB V)
6. BAB 5.pdf Restricted to Registered users only Download (117kB) |
|
|
Text (DAFTAR PUSTAKA)
7. Daftar Pustaka.pdf Restricted to Registered users only Download (142kB) |
|
|
Text (LAMPIRAN)
8. Lampiran.pdf Restricted to Registered users only Download (718kB) |
Abstract
In the increasingly advanced digital era, the need to strengthen a business's image through digital media has become essential, especially for companies like PT Privy Identitas Digital, which operates in certified digital signature services. This project aims to create a promotional medium in the form of a company profile video utilizing motion graphic techniques to enhance Privy's corporate image further. Motion graphics were chosen as the promotional medium due to their ability to simplify complex information and present it appealingly through a combination of animation, graphics, and persuasive narration. The methodology applied in this design process is Design Thinking, involving the stages of Empathize, Define, Ideate, Prototype, and Test. These stages help develop audience-centered design strategies to address existing visual communication challenges. Testing was conducted to measure the effectiveness of the work in achieving the design objectives. The test results show that a motion graphic-based company profile can be an effective medium for enhancing the company's image by delivering key information needed by the audience through engaging visual presentations. Keywords: motion graphic, company profile, Privy, digital signature Persaingan bisnis di era digital yang kian maju, kebutuhan untuk memperkuat citra suatu bisnis melalui media digital menjadi hal yang penting, terutama untuk perusahaan seperti PT Privy Identitas digital yang bergerak di layanan tanda tangan digital tersertifikasi. Perancangan ini bertujuan untuk menciptakan media promosi berupa video company profile berbasis teknik motion graphic yang dapat meningkatkan citra perusahaan Privy menjadi lebih baik lagi. Pemilihan motion graphic sebagai media promosi dikarenakan kemampuanya untuk menyederhankan informasi yang kompleks dan mengemasnya secara menarik lewat kombinasi animasi, grafis, dan narasi yang persuasif. Metodologi yang diterapkan ada perancangan adalah Design Thinking, yang melibatkan tahapan Empathize, Define, Ideate, Prototype, dan Test. Tahapan ini membantu menyusun strategi perancangan yang berpusat pada audiens untuk menyelesaikan masalah komunikasi visual yang ada. Ujicoba dilakukan untuk mengukur efektivitas karya dalam mencapai tujuan perancangan. Hasil ujicoba menunjukan company profile yang berbasis teknik motion graphic dapat menjadi media yang efektif untuk meningkatkan citra perusahaan, dengan memberikan informasi penting yang dibutuhkan audiens lewat presentasi visual yang menarik Kata Kunci: motion graphic, company profile, Privy, tanda tangan digital
Actions (login required)
 |
View Item |
