NOVA, HENDRY MUHAMMAD (2024) PEMBUATAN KONTEN DIGITAL MELALUI INSTAGRAM @SHAVACOFFEE_ UNTUK MENGOPTIMALKAN ENGAGEMENT RATE. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
ABSTACT Social media is currently used as a means of carrying out promotional activities among business people and even UMKM's. Interesting content will be the basis for promotion on social media. Therefore, through interesting content, it will influence the increase in the engagement rate with customers so that they are better known and even carry out promotional activities on social media for MSME Shava Coffee. This assistance aims to optimize the Engagement Rate on digital content on the MSME Shava Coffee Instagram account. The concept used is the Digital Content Concept which consists of 8 stages in creating digital content, namely goal setting, audience mapping, content design and creativity, content creation, content distribution, content amplification, content evaluation, and content development. This activity uses a mentoring method for Shava Coffee UMKM's. This activity was carried out by presenting material through mini workshops and training regarding digital content production. As a result of this activity, Shava Coffee UMKM's Instagram has a total of 35 posts, the appearance of Instagram feeds is more attractive and neater and the type of content is more varied. This activity also shows that the type of content that can optimize the engagement rate on the @shavacoffee_ account content is the type of promotional feed content in the form of videos with the highest post-engagement rate, namely 11,0%. Meanwhile, the type of information content in the form of photos and typography on Instagram is Sotry with the highest engagement rate reach, namely 4,62% ABSTRAK Media Sosial saat ini digunakan sebagai sebuah sarana dalam melakukan kegiatan promosi dikalangan pelaku bisnis bahkan UMKM. Konten yang menarik akan menjadi sebuah landasan dalam melakukan promosi di media sosial. Oleh karena itu, melalui konten yang menarik maka akan mempengaruhi peningkatan engagement rate dengan pelanggan sehingga lebih dikenal bahkan melakukan kegiatan promosi di media sosial adalah UMKM Shava Coffee. Pendampingan ini bertujuan untuk mengoptimlkan Engagement Rate pada konten digital pada akun instagram UMKM Shava Coffee. Konsep yang digunakan ini adalah Konsep Content Digital yang terdiri dari 8 Tahapan dalam pembuatan Konten Digital, yaitu goal setting, audience mapping, content design and creativity, content creation, content distribution, content amplification, content evaluation, and content development. Kegiatan ini menggunakan metode pendampingan kepada UMKM Shava Coffee. Kegiatan ini dilakukan dengan melakukan pemaparan materi melalui mini workshop dan pelatihan mengenai produksi konten digital. Hasil dari kegiatan ini Instagram UMKM Shava Coffee memiliki jumlah postingan sebanyak 35 Postinga, tampila feeds Instagram yang lebih menarik dan lebih rapih serta jenis konten yang lebih bervariasi. Kegiatan ini juga bahwa jenis konten yang dapat mengoptimalkan engagement rate pada Konten akun @shavacoffee_ adalah jenis Konten feeds Promosi berbentuk Vidio dengan nilai engagement rate post tertinggi yaitu 11,0%. Sementara Jenis Konten Informasi Berbetuk Foto dan Typography Instagram Sotry dengan nilai engagement rate reach tertinggi, yaitu 4,62%
| Item Type: | Thesis (S1) |
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| Call Number CD: | FK/KD. 24 022 |
| NIM/NIDN Creators: | 44520010023 |
| Uncontrolled Keywords: | Pendampingan dan Pelatihan, Content Digital, Produksi Konten, engagement rate, Instagram |
| Subjects: | 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.6 Computer Graphics/Komputer Grafis, Grafika Komputer > 006.69 Special Topics in Computer Graphics/Topik Khusus dalam Grafik Komputer > 006.696 Digital Video/Video Digital |
| Divisions: | Fakultas Ilmu Komunikasi > Komunikasi Digital |
| Depositing User: | AFIFAH SALMA RAMADINA |
| Date Deposited: | 24 Sep 2024 04:30 |
| Last Modified: | 24 Sep 2024 04:30 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/91739 |
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