PENGARUH BINGE WATCHING, FEAR OF MISSING OUT DAN SENSATION SEEKING TERHADAP CONTINUATION INTENTION VIDEO STREAMING PLATFORMS

Zalianty, Finola (2024) PENGARUH BINGE WATCHING, FEAR OF MISSING OUT DAN SENSATION SEEKING TERHADAP CONTINUATION INTENTION VIDEO STREAMING PLATFORMS. S1 thesis, Universitas Mercu Buana-Menteng.

[img] Text (Cover)
43120010421-Finola Zalianty-01 Cover - finola zalianty.pdf
Download (447kB)
[img] Text (Bab 1)
43120010421-Finola Zalianty-02 Bab 1 - finola zalianty.pdf
Restricted to Registered users only
Download (419kB)
[img] Text (Bab 2)
43120010421-Finola Zalianty-03 Bab 2 - finola zalianty.pdf
Restricted to Registered users only
Download (431kB)
[img] Text (Bab 3)
43120010421-Finola Zalianty-04 Bab 3 - finola zalianty.pdf
Restricted to Registered users only
Download (396kB)
[img] Text (Bab 4)
43120010421-Finola Zalianty-05 Bab 4 - finola zalianty.pdf
Restricted to Registered users only
Download (561kB)
[img] Text (Bab 5)
43120010421-Finola Zalianty-06 Bab 5 - finola zalianty.pdf
Restricted to Registered users only
Download (272kB)
[img] Text (Daftar Pustaka)
43120010421-Finola Zalianty-08 Daftar Pustaka - finola zalianty.pdf
Restricted to Registered users only
Download (344kB)
[img] Text (Lampiran)
43120010421-Finola Zalianty-09 Lampiran - finola zalianty.pdf
Restricted to Registered users only
Download (400kB)

Abstract

Penelitian ini bertujuan untuk menguji serta menganalisis pengaruh Binge Watching, Fear of Missing Out dan Sensation Seeking terhadap Continuation Intention Video Streaming Platforms. Populasi dalam penelitian ini adalah seluruh pengguna Video Streaming Platforms yang pernah berlangganan di Video Streaming Platforms. Sampel yang digunakan sebanyak 170, dihitung berdasarkan software G*Power versi 3.1.9.4. Metode pengambilan sampel menggunakan metode purposive sampling. Metode pengumpulan data menggunakan instrumen penyebaran kuesioner. Metode analisis data menggunakan Partial Least Square (PLS) versi 4.0. Penelitian ini membuktikan bahwa Binge Watching, Fear of Missing Out dan Sensation Seeking berpengaruh positif dan signifikan terhadap Continuation Intention. This research aims to test and analyze the influence of Binge Watching, Fear of Missing Out and Sensation Seeking on Continuation Intention on Video Streaming Platforms. The population in this research is all Video Streaming Platforms users who have subscribed to Video Streaming Platforms. The sample used was 170, calculated based on G*Power software version 3.1.9.4. The sampling method uses a purposive sampling method. The data collection method uses a questionnaire distribution instrument. The data analysis method uses Partial Least Square (PLS) version 4.0. This research proves that Binge Watching, Fear of Missing Out and Sensation Seeking have a positive and significant effect on Continuation Intention.

Item Type: Thesis (S1)
NIM/NIDN Creators: 43120010421
Uncontrolled Keywords: Binge Watching, Fear of Missing Out, Sensation Seeking, Continuation Intention Binge Watching, Fear of Missing Out, Sensation Seeking, Continuation Intention
Subjects: 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: ANISA DESI SAFITRI
Date Deposited: 28 Aug 2024 03:10
Last Modified: 28 Aug 2024 03:10
URI: http://repository.mercubuana.ac.id/id/eprint/90801

Actions (login required)

View Item View Item
UMB Repository is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.