RAHMAH, JULFAH (2023) PENGARUH KUALITAS PELAYANAN, PROMOSI DAN PERSEPSI HARGA TERHADAP KEPUASAN KONSUMEN PADA JASA CUCI KILOAN DI JOFA LAUNDRY. S1 thesis, Universitas Mercu Buana Jakarta - Menteng.
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Abstract
Penelitian ini bertujuan untuk pengaruh kualitas pelayanan, promosi dan persepsi harga terhadap kepuasan konsumen di Jofa Laundry. Populasi dalam penelitian ini adalah pelanggan Jofa Laundry. Sampel yang digunakan sebanyak 100 responden, dihitung dengan menggunakan rumus slovin. Metode penarikan sampel menggunakan teknik purposive sampling. Metode pengumpulan data menggunakan metode survei, dengan instrument penelitian adalah kuesioner. Metode analisis data menggunakan Partial Least Square. Penelitian ini membuktikan bahwa Kualitas Pelayanan berpengaruh positif terhadap Kepuasan Konsumen. Promosi berpengaruh positif terhadap Kepuasan Konsumen. Persepsi Harga berpengaruh positif terhadap Kepuasan Konsumen. This research aims to determine the influence of service quality, promotions and price perceptions on consumer satisfaction at Jofa Laundry. The population in this research is Jofa Laundry customers. The sample used was 100 respondents, calculated using the Slovin formula. The sampling method uses purposive sampling technique. The data collection method uses a survey method, with the research instrument being a questionnaire. The data analysis method uses Partial Least Square. This research proves that Service Quality has a positive effect on Consumer Satisfaction. Promotion has a positive effect on Consumer Satisfaction. Price Perception has a positive effect on Consumer Satisfaction.
| Item Type: | Thesis (S1) |
|---|---|
| NIM/NIDN Creators: | 43119110214 |
| Uncontrolled Keywords: | Kualitas Pelayanan, Promosi, Persepsi Harga, Kepuasan Konsumen Service Quality, Promotion, Price Perception, Consumer Satisfaction |
| Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | WIDYA AYU PUSPITA NINGRUM |
| Date Deposited: | 12 Aug 2024 07:48 |
| Last Modified: | 12 Aug 2024 07:48 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/90160 |
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