ADJIE, MOHAMMAD KESHA KUMARA (2024) PENGGUNAAN METODE USER CENTERED DESIGN UNTUK MENGANALISA DATA KUESIONER DAN MENGHASILKAN DESAIN PROTOTYPE WEBSITE EXPLORESIA GROWTH SEEDONESIA (STUDI KASUS: WEBSITE EXPLORESIA GROWTH SEEDONESIA). S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
The development of Information Technology has driven the innovation of crucial web applications across various sectors, including Exploresia Growth Seedonesia, which is one of the import-export companies in Indonesia. An effective and engaging website has become crucial in this digital era, focusing on User Interface (UI) and User Experience (UX) design. This research aims to design a prototype of the Exploresia Growth Seedonesia website using the User Centered Design methodology to improve UI/UX aspects, address service issues, and concentrate on engaging information design for users. Specific challenges include gaining deep insights into user preferences, multilingual design, as well as ensuring site security and speed. Evaluation is also conducted to enhance service quality using the System Usability Scale (SUS), a simple and user-friendly usability measurement tool. In this research, the interpretation of SUS scores is based on letter grades from A to F. Keywords: User Interface, User Experience, User Centered Design, System Usability Scale, Prototype. Perkembangan Teknologi Informasi mendorong inovasi aplikasi web yang penting dalam berbagai sektor, termasuk Exploresia Growth Seedonesia, yang merupakan salah satu perusahaan ekspor dan impor di Indonesia. Situs web yang efektif dan menarik menjadi krusial dalam era digital ini yang berfokus pada desain User Interface (UI) dan User Experience (UX). Penelitian ini bertujuan merancang prototype situs web Exploresia Growth Seedonesia dengan metodologi User Centered Design, untuk memperbaiki aspek UI/UX, menyelesaikan permasalahan pada layanan, dan fokus pada desain informasi yang menarik bagi pengguna. Tantangan khusus termasuk pada pemahaman mendalam terhadap preferensi pengguna dan desain multibahasa, serta keamanan dan kecepatan situs. Evaluasi juga dilakukan agar dapat meningkatkan kualitas layanan menggunakan System Usability Scale (SUS), alat pengukuran kegunaan yang sederhana dan mudah digunakan. Pada penelitian ini, interpretasi nilai SUS didasarkan pada kelas huruf dari A hingga F. Kata kunci: User Interface, User Experience, User Centered Design, System Usability Scale, Prototype.
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