Wahab, Abdul (2024) PENGARUH PRODUCT KNOWLEDGE, SUBJECTIVE NORMS DAN PERCEIVED BEHAVIORAL CONTROL TERHADAP CUSTOMER INTENTION TO ACQUIRE SUBSIDY HOUSE FINANCING (PADA MASYRAKAT JABODETABEK). S1 thesis, Universitas Mercu Buana Jakarta-Menteng.
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Abstract
Tujuan penelitian ini adalah untuk menguji dan menganalisis pengaruh product knowledge, subjective norms dan perceived behavioral control terhadap customer intention to acquire subsidy house financing (pada masyarakat jabodetabek). Desain penelitian ini merupakan penelitian kuantitatif dengan desain penelitian kausal. Populasi pada penelitian ini yaitu warga masyarakat Jabodetabek yang mengetahui dan belum pernah melakukan pembelian rumah subsidi dengan sampel sebanyak 150 responden. Analisis data menggunakan SEM-PLS. Hasil penelitian ini menyatakan product knowledge, subjective norms dan perceived behavioral control berpengaruh positif dan signifikan terhadap customer intention to acquire subsidy house financing. The aim of this research is to test and analyze the influence of product knowledge, subjective norms and perceived behavioral control on customer intention to acquire subsidized house financing (in the Jabodetabek community). This research design is quantitative research with a causal research design. The population in this study were Jabodetabek residents who knew about and had never purchased subsidized housing with a sample of 150 respondents. Data analysis using SEM-PLS. The results of this research state that product knowledge, subjective norms and perceived behavioral control have a positive and significant effect on customer intention to acquire subsidized house financing.
| Item Type: | Thesis (S1) |
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| NIM/NIDN Creators: | 43116120242 |
| Uncontrolled Keywords: | Product Knowledge, Subjective Norms, Perceived Behavioral Control, Customer Intention Product Knowledge, Subjective Norms, Perceived Behavioral Control, Customer Intention |
| Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | ANISA DESI SAFITRI |
| Date Deposited: | 07 May 2024 02:55 |
| Last Modified: | 07 May 2024 02:55 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/88557 |
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