SETIAWAN, ANGGA (2024) PERAN INOVASI UMKM DAN GAYA HIDUP DALAM MENINGKATKAN MINAT BERKUNJUNG ULANG MELALUI CITRA DESTINASI PADA OBJEK WISATA PULAU UNTUNG JAWA. S2 thesis, Universitas Mercu Buana-Menteng.
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Abstract
This research aims to analyze the role of SME (Small and Medium Enterprises) Innovation and Lifestyle in enhance Revisit Intention through Destination Image at the tourist attraction of Untung Jawa Island. The study employs the theoretical frameworks of Theory Tourism System and Theory Consumer Behavior. The population for this research comprises tourists who have visited Untung Jawa Island at least once, with a sample size of 280 respondents. Data analysis is conducted using Structural Equation Model-Partial Least Squares (SEM-PLS). The research results indicate that SME Innovation has a positive but non-significant impact on Revisit Intention, Lifestyle has a positive and significant impact on Revisit Intention, SME Innovation has a positive and significant impact on Destination Image, Lifestyle has a positive and significant impact on Destination Image, and Destination Image has a positive and significant impact on Revisit Intention. Destination Image is proven to mediate between SME Innovation and Lifestyle with a positive and significant effect on Revisit Intention. Penelitian ini bertujuan untuk menganalisis peran Inovasi UMKM dan Gaya Hidup dalam meningkatkan Minat Berkunjung Ulang melalui Citra Destinasi pada objek wisata Pulau Untung Jawa. Penelitian ini menggunakan pendekatan teori Tourism System dan teori Consumer Behavior. Populasi dari penelitian ini adalah wisatawan yang pernah berkunjung ke Pulau Untung Jawa minimal 1 kali, dengan jumlah sampel sebanyak 280 responden. Metode analisis data menggunakan Structural Equation Model-Partial Least Square (SEM-PLS). Hasil penelitian menunjukkan bahwa Inovasi UMKM berpengaruh positif tetapi tidak signifikan terhadap Minat Berkunjung Ulang, Gaya Hidup berpengaruh positif dan signifikan terhadap Minat Berkunjung Ulang, Inovasi UMKM berpengaruh positif dan signifikan terhadap Citra Destinasi, Gaya Hidup berpengaruh positif dan signifikan terhadap Citra Destinasi, Citra Destinasi berpengaruh positif dan signifikan terhadap Minat Berkunjung Ulang. Citra Destinasi terbukti dapat memediasi antara Inovasi UMKM dan Gaya Hidup dengan hasil positif dan signifikan terhadap Minat Berkunjung
| Item Type: | Thesis (S2) |
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| NIM/NIDN Creators: | 55121120069 |
| Uncontrolled Keywords: | SME Innovation, Lifestyle, Destination Image, Revisit Intention Inovasi UMKM, Gaya Hidup, Citra Destinasi, Minat Berkunjung Ulang. |
| Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum |
| Divisions: | Pascasarjana > Magister Manajemen |
| Depositing User: | SILMI KAFFA MARISKA |
| Date Deposited: | 26 Feb 2024 06:45 |
| Last Modified: | 26 Feb 2024 06:45 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/86533 |
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