Afandi, Afandi (2020) ANALISIS PENGARUH SERVICE QUALITY DAN PRICE TERHADAP CUSTOMER SATISFACTION (Studi kasus pada Konsumen Lazada Indonesia di Perkantoran One Pacific Place Jakarta). S1 thesis, Universitas Mercu Buana - Menteng.
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Abstract
Tujuan utama dari penelitian ini adalah untuk menguji dan menganalisis pengaruh service quality dan price terhadap customer satisfaction konsumen Lazada Indonesia di Perkantoran One Pacific Place Jakarta dengan menggunakan pendekatan deskriptif kuantitatif. Data dalam penelitian diperoleh dari 120 responden konsumen Lazada Indonesia. Selanjutnya, analisis data dalam penelitian ini menggunakan metode statistik regresi linier sederhana dengan bantuan SPSS 16.0 for windows. Untuk pengujian analisis data menggunakan uji validitas, reliabilitas, normalitas, linieritas regresi, regresi linier sederhana, dan uji t. Hasil dari penelitian ini menyatakan bahwa variabel service quality dan price secara simultan berpengaruh terhadap customer satisfaction. Hal ini dapat disimpulkan bahwa, semakin bagus service quality maupun semakin menarik price yang diberikan oleh perusahaan maka akan menaikkan customer satisfaction perusahaan. The main objective of this study is to examine and analyze the effect of service quality and price on Lazada Indonesia's consumer customer satisfaction in the One Pacific Place Office Jakarta by using a quantitative descriptive approach. The data in this study were obtained from 120 Lazada Indonesia consumer respondents. Furthermore, data analysis in this study uses simple linear regression statistical methods with the help of SPSS 16.0 for windows. For testing data analysis using validity, reliability, normality, regression linearity, simple linear regression, and t test. The results of this study stated that the variable service quality and price simultaneously affect customer satisfaction. It can be concluded that, the better the service quality and the more attractive the price given by the company will increase the company's customer satisfaction.
| Item Type: | Thesis (S1) |
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| NIM/NIDN Creators: | 43113120306 |
| Uncontrolled Keywords: | Service Quality, Price, dan Customer Satisfaction. Service Quality, Price, and Customer Satisfaction. |
| Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | WIDYA AYU PUSPITA NINGRUM |
| Date Deposited: | 17 Feb 2024 04:00 |
| Last Modified: | 17 Feb 2024 04:00 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/86169 |
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